IDFC Mutual Fund makes a Womens Day Rap Song

Financial planning is a dry subject, so most of us do not take an active interest in understanding it better.

So to turn up the heat, and make everyone grove to the beat, IDFC Mutual Fund used a rap song to encourage women to invest on this Women’s Day. 

Conceptualization and Scripting: The Minimalist

Video: The Minimalist

Music Director: Jishan Ali Thobani

Music Producer: Zaynul Jiwani @ The 2 Studios