Ignitee Digital Solutions appoints Mr. Shankar B as National Business Director

Today, Ignitee Digital Solutions ' one of the India's leading digital marketing company, made an appointment for a very important role - National Business Director. Mr. Shankar B has been appointed for this post. Earlier he was working with E1 - the event management arm of Network18 group, as national head, sales.

Shankar joined Ignitee on December 10 and will be based in Mumbai. Here, he will be responsible for growing business across Mumbai, Delhi, Chennai, Bangalore and Secunderabad in India. He will also be looking after the International market especially in Dubai.

He will report to Atul Hegde, chief executive officer (CEO), Ignitee Digital.

The CEO, Ignitee Digital Solutions Pvt Ltd., Mr. Atul Hegde commented on his appointment and said, "I welcome Shankar to the Ignitee family, with his diverse expertise, I'm sure he will take Ignitee to its next level of growth. I wish him all the very best."

And, the vice-chairman, Ignitee Digital Solutions, Mr. V.Ramani added, "Shankar has had an extremely good track record in new business development, and we are delighted to have him as a partner on board."

To this Mr. Shankar B said, "It's a great pleasure for me to be associated with Ignitee. I am very excited at the opportunity. Its unique business model makes it different from other companies in the digital media space. At Ignitee, I will be responsible for growing business across key markets like Mumbai, Delhi, Chennai, Bengaluru, Secunderabad and Dubai."

However, Shankar for the first time is stepping in the digital industry. In his 16 years of career he has worked in the fields of ' media sales, print, television, radio and events.

He began his career in year 1993 with "Getit Yellow Pages'.

Then in 1996, he joined "The Indian Express', where he was responsible for the ad sales of an English language magazine, Gentleman.

In 1998, Shankar ventured into Television industry. He joined Chennai-based Raj Television Network and worked there for 5 years.

Then in 2003, he moved to Turner International as director (West). Here, he looked after the ad sales of TV channels such as - Pogo, Cartoon Network, CNN, Zee English and Zee MGM. After Turner International, Shankar joined back Raj TV for one and a half years.

His Career with Radio started with Hello FM as vice-president (VP) ' Sales and Marketing for close to 2 years wherein he was mainly involved in launching 7 stations all over Tamil Nadu.

Then in April 2008, he joined E18. He was part of the team that launched the Volkswagen Beetle car in India.