IMCL launches its 'I Am Mumbai, I Am InDigital' platform

IMCL, part of the global Hinduja Group, today announced ‘I Am Mumbai, I Am InDigital’, a new offering that will pioneer the next era in digital broadcasting & communications. This digital initiative makes InDigital Mumbai the biggest (by offerings) digital distribution platform with 700+ SD & HD television channels and 40 radio stations. This upgrade has been facilitated through deployment of innovative and cutting-edge technology, which IMCL is well known for, not only at InDigital – its digital cable network, but also for NXT Digital – its Headend-In-The-Sky platform. The expanded bouquet of television channels caters to every viewer in Mumbai – be it genre, language or age group.

This expansive offering is enhanced through providing viewers a premium 22-channel bouquet of ad-free content – in partnership with One Take Media and Shemaroo Entertainment. The premium content under the “NXT Services” brand is available not only to InDigital customers, but also NXT Digital customers across India. From Rhymes, Cartoons & Movies for Kids; to dubbed movies in regional languages, cooking and music – the bouquet has it all.

InDigital also presented the latest series of next-generation STBs to suit every consumer requirement at every price-point – from basic SD & HD zappers and entry-level HD Hybrid to Advanced Hybrid and 4K Android and OTT devices. The unique Basic HD Hybrid is a cost-effective entry-level hybrid STB for customers who want to experience the power of internet content and digital cable – at an affordable price-point.

According to Vynsley Fernandes, CEO, IMCL – “Along with NXT Digital and ONE Fiber – IMCL is the only integrated digital distribution platform in the country, connecting customers through digital cable, satellite and broadband. Coupled with next-generation devices and expansive content, we believe that our customers will get access to a world class 360⁰ digital entertainment experience. We also strongly believe that the success and growth of our platforms can only be possible through a strong ecosystem, of which our Business Partners & Last Mile Owners continue to remain integral part.”

As part of the future of an integrated digital experience, ONE Fiber, a Hinduja Group company also showcased its OTT box – to complement the digital cable offerings. ONEOTT iNTERTAINMENT LTD (OIL) is the Hinduja Group’s foray into Telecom and Internet Services. OIL’s vision is to transform the lives of customers by enabling them with an always-on-high-speed-internet-access for their ON-DEMAND-Entertainment – iNTERTAINMENT.

Yugal K Sharma, CEO of OIL pointed out that “OIL delivers High-Speed-Internet to its consumers over a robust-high-performance “ONE FIBER” grid – with speeds up to 1Gbps. The ONE service has already rolled out in key cities including Mumbai and a new city is being added virtually every other day. OIL has also entered into strategic tie-ups with OTT content platforms – and coupled with the InDigital services; the joint offerings will be formidable.”

NK Rouse, Business Head at IMCL added that “in the fast-changing digital distribution environment – especially in a key metropolitan city like Mumbai, our partners and our LMOs need to not just keep pace with change, but embrace the digital opportunities, whilst continuing to own their network. The “I Am Mumbai, I Am InDigital” initiative helps them offer a consolidated cable plus broadband plus bouquet package to their customers – all at a competitive price.”