Impact Communications, Dialogue Factory & Brand Brewery Top Metal Charts at RMAI Flame Awards Asia 2018
The RMAI Flame Awards Asia 2018 and Flame Leadership Awards, which recognise Asia’s best corporate and individual Rural Marketing works, were announced on May 4, 2018 at a glittering evening at Sahara Star, Mumbai.
The entries this year at Flame Awards Asia ‘18 were invited from India and other Asian countries.
Over 300 Business leaders, corporate, GOI & leading rural marketing agency representatives attended the presentation ceremony. Impact Communications won maximum metals; four Golds, followed by Dialogue Factory & Brand Brewery with 3 Golds each. Impact Communications emerged as the biggest winner of the night clinching as many as 9 metals.
Among the International Entrants Lemon Pvt. Ltd. won the maximum metals.
RMAI also felicitated Business leaders, industry professionals for their extraordinary contribution in Rural Marketing & Development sector with the Flame Leadership Awards 2018.
Winners of the Flame Leadership Awards 2018 Below.
|
Anurag Pandey |
Tata Wiron |
Chief Marketing and Sales |
|
Jagannatha Kumar |
Reliance Foundation |
Chief Executive Officer |
|
KR Venkatadri |
Rallis |
COO |
|
Pradeep Srivastava |
Axiata |
Chief Marketing & Commerce Officer |
|
Ujjaya Shakya |
Outreach Nepal |
MD |
|
Mridula Sekhar |
Tata AIA Life Insurance |
CMO |
|
D K Sharma |
Indian Oil Corporation Ltd |
Executive Director (Retail Sales) |
|
Avinash Ozha |
M&M Farm Divison |
Head- Rural Activations |
|
Neelesh Mishra |
Gaon Connection |
Founder & MD |
Flame Awards Asia 2018 was managed by Golden Vibes and powered by JCB India Ltd, Hero MotoCorp was Associate Sponsor, Crompton & Indian Oil were Sponsors for the evening. The award ceremony was followed by cocktails & dinner.
Check Out the Winners of RMAI Flame Awards 2018 below.
|
Category |
Campaign |
Entrant Company |
Metal |
|
BEST USE OF MOBILE |
MUTTHI BHAR AASHIRVAAD |
IMPACT COMMUNICATIONS |
GOLD |
|
BRAND AWARENESS CAMPAIGN OF THE YEAR |
MITHAPUR EXPRESS |
THE BRAND BREWERY |
GOLD |
|
CSR CAMPAIGN OF THE YEAR |
FARMER BNB – THE WORLD’S FIRST RURAL BNB TO ENHANCE LIVELIHOODS. |
OGILVY & MATHER MUMBAI |
GOLD |
|
CSR CAMPAIGN OF THE YEAR |
NAVRATNA OIL: DRIVER ROAD SAFETY CAMPAIGN - SAARTHI |
ROADADS INDIA |
GOLD |
|
EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR |
MITHAPUR EXPRESS |
THE BRAND BREWERY |
GOLD |
|
LAST MILE INITIATIVE OF THE YEAR |
PHILIPS VISTAAR |
IMPACT COMMUNICATIONS |
GOLD |
|
LONG TERM CAMPAIGN OF THE YEAR |
HORLICKS SWASTHYA ABHIYAN |
IMPACT COMMUNICATIONS |
GOLD |
|
NEW ON GROUND PROPERTY OF THE YEAR |
RIN PLAY PUMP |
GROUPM MINDSHARE |
GOLD |
|
PRODUCT SEEDING CAMPAIGN OF THE YEAR |
BRIGHT SMILE BRIGHT FUTURE |
GROUPM - DIALOGUE FACTORY |
GOLD |
|
PRODUCT SEEDING CAMPAIGN OF THE YEAR |
PROJECT SPWAN |
NEBULA ADVERTISING |
GOLD |
|
SMALL BUDGET CAMPAIGN OF THE YEAR |
VIBE |
MAHINDRA FINANCE |
GOLD |
|
TRADE ENGAGEMENT CAMPAIGN OF THE YEAR |
WONDER CEMENT SAATH:7 CRICKET MAHOTSAV |
MIDAS NEXT MEDIA |
GOLD |
|
BEST VISIBILITY & VISUAL CAMPAIGN OF THE YEAR |
ASK THE DENTIST |
GROUPM - DIALOGUE FACTORY |
GOLD |
|
BEST VISIBILITY & VISUAL CAMPAIGN OF THE YEAR |
MORTEIN LOUIE DEHAN |
IMPACT COMMUNICATIONS |
GOLD |
|
BEST USE OF MOBILE |
ASK DABUR – A MOBILE VOICE CAMPAIGN |
NETCORE SOLUTIONS PVT. LTD. |
SILVER |
|
BEST USE OF MOBILE |
ASK THE DENTIST |
GROUPM - DIALOGUE FACTORY |
SILVER |
|
BRAND AWARENESS CAMPAIGN OF THE YEAR |
GO SAFE OUTSIDE |
GROUPM MINDSHARE |
SILVER |
|
CAMPAIGN LEVERAGING TECHNOLOGY EXPERIENCE & ENGAGEMENT |
GSK MOBILE SAKHI |
NETCORE SOLUTIONS PVT. LTD. |
SILVER |
|
CSR CAMPAIGN OF THE YEAR |
START STRONG TAMIL NADU |
GROUPM MINDSHARE |
SILVER |
|
DIRECT MARKETING CAMPAIGN OF THE YEAR |
SUPRO HAPPY POCKETS |
J WALTER THOMPSON |
SILVER |
|
EDUCATION AND AWARENESS PROGRAMME FOR RURAL PATIENT & PRACTITIONERS |
ABBOTT SWARAKSHA CAMP |
IMPACT COMMUNICATIONS |
SILVER |
|
INTEGRATED CAMPAIGN OF THE YEAR |
DELL AARAMBH |
GOZOOP RED INTERNET SERVICES PVT. LTD. |
SILVER |
|
INTEGRATED CAMPAIGN OF THE YEAR |
RIN - JAL SAMRUDDH MAHARASHTRA |
GROUPM MINDSHARE |
SILVER |
|
LAST MILE INITIATIVE OF THE YEAR |
MFSUTRADHAAR |
MAHINDRA AND MAHINDRA FINANCIAL SERVICES PVT LTD. |
SILVER |
|
LONG TERM CAMPAIGN OF THE YEAR |
CHOUPAL HAAT |
ITC ABD |
SILVER |
|
LONG TERM CAMPAIGN OF THE YEAR |
NIHAR NATURALS SCHOOL CONTACT PROGRAM |
MOMS OUTDOOR/ MADISON ANUGRAH |
SILVER |
|
SALES PROMOTION CAMPAIGN OF THE YEAR |
JAGMAG UTSAV |
GREENLIGHT PLANET INC. |
SILVER |
|
SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR |
RB BANEGA SWACHH INDIA RURAL CAMPAIGN |
JAGRAN SOLUTIONS |
SILVER |
|
SOCIAL ENTERPRISE/ COMMUNITY PROJECT/ COMMUNITY AFFAIRS OF THE YEAR |
BEE KEEPING |
LUPIN FOUNDATION |
SILVER |
|
TRADE ENGAGEMENT CAMPAIGN OF THE YEAR |
DABUR DASHMULARISHT |
IMPACT COMMUNICATIONS |
SILVER |
|
TRADE ENGAGEMENT CAMPAIGN OF THE YEAR |
DABUR VATIKA SATTPOSHAN WHOLESALE CAMPAIGN |
IMPACT COMMUNICATIONS |
SILVER |
|
BEST VISIBILITY & VISUAL CAMPAIGN OF THE YEAR |
DABUR PUDIN HARA |
IMPACT COMMUNICATIONS |
SILVER |
|
BEST USE OF MOBILE |
STRAIGHT FROM THE HEART - APNE MANN KI BAAT |
GROUPM - DIALOGUE FACTORY |
BRONZE |
|
BEST USE OF TRADITIONAL CONGEGRATION PLATFORMS |
MITHAPUR EXPRESS |
THE BRAND BREWERY |
BRONZE |
|
BEST USE OF TRADITIONAL CONGEGRATION PLATFORMS |
MUTTHI BHAR AASHIRVAAD |
IMPACT COMMUNICATIONS |
BRONZE |
|
BEST VISIBILITY & VISUAL CAMPAIGN OF THE YEAR |
TVS CREDIT - VISUAL MERCHANDISING FOR OUR CONSUMER DURABLE LOAN |
TVS CREDIT SERVICES LTD. |
BRONZE |
|
BRAND AWARENESS CAMPAIGN OF THE YEAR |
GSK MOBILE SAKHI |
NETCORE SOLUTIONS PVT. LTD. |
BRONZE |
|
CSR CAMPAIGN OF THE YEAR |
VODAFONE ECO-POND: THE GOOD IN GOODBYES |
OGILVY & MATHER MUMBAI |
BRONZE |
|
DIRECT MARKETING CAMPAIGN OF THE YEAR |
SODEXO ROURKELA ACTIVATION |
GROUPM - DIALOGUE FACTORY |
BRONZE |
|
EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR |
NAVRATNA OIL: DRIVER ROAD SAFETY CAMPAIGN - SAARTHI |
ROADADS INDIA |
BRONZE |
|
GOVERNMENT CAMPAIGN OF THE YEAR |
CELIPPU DINAM (KHUSHAALI DIWAS) |
GROUPM - DIALOGUE FACTORY |
BRONZE |
|
INTEGRATED CAMPAIGN OF THE YEAR |
VODAFONE ECO-POND: THE GOOD IN GOODBYES |
OGILVY & MATHER MUMBAI |
BRONZE |
|
LAST MILE INITIATIVE OF THE YEAR |
READY STOCK MODULE |
GEOMETRY GLOBAL ENCOMPASS NETWORK |
BRONZE |
|
LAST MILE INITIATIVE OF THE YEAR |
SODEXO LIGHT HOUSE PROJECT |
GROUPM - DIALOGUE FACTORY |
BRONZE |
|
LONG TERM CAMPAIGN OF THE YEAR |
BRIGHT SMILE BRIGHT FUTURE |
GROUPM - DIALOGUE FACTORY |
BRONZE |
|
PRODUCT SEEDING CAMPAIGN OF THE YEAR |
SUVIDHA LOANS |
MAHINDRA AND MAHINDRA FINANCIAL SERVICES PVT LTD. |
BRONZE |
|
RETAIL CAMPAIGN OF THE YEAR |
EK CHAI TEEN KAMAAL |
VRITTI SOLUTIONS LTD. |
BRONZE |
|
RETAIL CAMPAIGN OF THE YEAR |
GROMOR ANUBANDHAM SCHEME |
COROMANDEL INTERNATIONAL LIMITED |
BRONZE |
|
RURAL INNOVATION OF THE YEAR |
TECH-SOLUTION TO CONNECT AG-MANUFACTURER, AG-DEALER & FARMER WITH EACH OTHER |
DESTAGLOBAL |
BRONZE |
|
SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR |
DALMIA CEMENT YOUNG ACHIEVERS AWARD |
CALCON CEMENT/ DALMIA |
BRONZE |
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