ImpactGuru forms parent brand CarePal Group
: In a major brand restructuring exercise, Piyush Jain, Co-founder and CEO, and Khushboo Jain, Co-founder, and COO of ImpactGuru.com, India’s leading online medical fundraising platform, announced the formation of its parent brand ‘CarePal Group’, India’s integrated healthcare financing ecosystem. As a parent brand, CarePal Group (“CarePal”) will allow its business entities to function independently yet serve the common purpose of bridging the gap to provide accessible and affordable healthcare financing for millions of patients by 2030. CarePal will serve as the corporate parent brand under which the company’s business and product names will operate, inclusive of:
- Impact Guru (www.impactguru.com) - India’s leading online medical fundraising platform enabling online fundraising for various medical expenses such as cancer, transplants, rare diseases, accidents, and emergency care through crowdfunding. It aggregates many online payments to allow any individual requiring financial assistance to raise funds for any social cause. Since its inception, ImpactGuru.com has helped over 30,000 patients through its 30,00,000+ donor community across Tier I & II locations in
- CarePal Secure (www.carepalsecure.com) - CarePal Secure aims to bring together insurance, healthcare providers, and new-age health tech players to create customized offerings for its customers as well as its partner networks. The strategic direction of CarePal Secure will be to emerge as an integrated health protection marketplace providing customized solutions to mitigate rising healthcare expenses. CarePal Secure recently reached its first milestone of servicing 10,000+
- CarePal Money (www.carepalmoney.com) - CarePal Money aims to create a marketplace providing healthcare loans at affordable prices to patients. The brand’s vision is to enable access to affordable healthcare loans through collaborations with leading lending institutions across the country. Patients with partner hospitals will be the key beneficiaries.
“India has a major healthcare financing problem due to the high out-of-pocket expenses resulting in a $72bn annual gap. Every minute, more than INR 26 lakhs worth of funds are required by middle-class patients to fund their healthcare from savings, relatives, friends, and formal and informal money lenders. Over 500 million of the middle-class population have zero health insurance while the vast majority have inadequate health insurance with a typical sum assured of under INR 5 lakhs. Hence, only a fully integrated solution, like CarePal, combining the power of crowdfunding, lending, and insurance can holistically solve the patients’ problem of financing medical expenses.”, said Piyush Jain, Co-founder and CEO, CarePal Group and Khushboo Jain, Co-founder, and COO, CarePal Group.
The brand identity of CarePal denotes the personality of a caregiver, protector, and friend who will help patients to access and afford quality healthcare services in India. The ‘plus’ sign in between denotes two hearts that come together to signify empathy and compassion.