India ends Cannes Lions quest in a Grand manner; Pandey Brothers add to cheer
India had begun its quest for Cannes Lions this year with a Grand Prix win – with TBWAIndia bagging the Grand Prix for Good for its Blink To Speak initiative. India ended its Cannes Lions 2018 journey with another Grand Prix win – with Ogilvy India winning the Grand Prix in the Creative Effectiveness category for its Savlon Healthy Hands Chalk Sticks campaign.
But what made it an extra-memorable Cannes Lions was the Lion of St Mark lifetime achievement award conferred on Piyush Pandey and his brother Prasoon Pandey.
On the final day at the festival, India also secured a Gold, a Silver and a Bronze in Glass Lions, taking the final metals tally to 21 this year.
FCB India took home a Gold in Glass: The Lion for Change for its Shindoor Khela - No Conditions Apply campaign done for The Times of India. Commenting on the win, Rohit Ohri, Group Chairman & CEO, FCB India, said, “With this Glass Lion win, FCB’s campaign for TOI is now one of the most awarded Indian campaigns globally. This Glass Lion is a testimony to our deep belief that Behaviour Change lies at the very foundation of advertising effectiveness. Through this campaign, we changed a 400-year old tradition of discrimination into a new tradition of sisterhood.”
Cheil India has won the Silver award in Glass Lions for the Samsung Technical School - Seema Nagar campaign done for Samsung India. The campaign, #SapneHueBade, is aimed at highlighting women empowerment. It showcases how Samsung cares for dreams of girls in India through the real life story of Seema Nagar, a young village girl who breaks stereotypes to achieve her dreams.
BBDO India has won a Bronze award in Glass Lions for its campaign done for AllOut, titled #StandByToughMoms.