India Parenting launches India's first interest and issue based social network

Indiaparenting.com, India’s largest parenting website since 1999, today announced the launch of India’s first ever interest and issue based social network – YippeeClubs (www.yippeeclubs.com).

 

YippeeClubs is one of its kind social networking site and apart from standard social networking features such as sharing of photos, videos and making friends, the site also allows users to join ‘clubs’ which are groups based on particular interests or issues. YippeeClubs.com offers more than 600 clubs spanning 5 main categories: Lifestyles, Love & Relationships, Parenting, Health & Sports, Interests & Hobbies.

 

“The use of social media is rapidly increasing. While there are existing platforms that offer people a place to interact socially, there is an absence of a platform that enables people to connect with people who share similar interests or issues. For instance, if you have a niche interest like aeromodelling or jazz music, how would you connect with others like you in India? Similarly, if you are facing a serious health or family issue, where would you be able to find others in the same situation? That’s where YippeeClubs.com comes in.” said Nirali Sanghi, Founder & Promoter of YippeeClubs.

 

YippeeClubs.com also offers parents an opportunity to record and share their children’s milestones, achievements, funny stories, photos, videos and even their growth, height and weight charts. Apart from keeping abreast with friends’ updates, users will also get updates about children in their friends’ network.

 

Sue Ann Vaz, Product Head, YippeeClubs, stated, “There was a significant amount of research and analysis that went into building YippeeClubs. We focused on definitively identifying gaps in what people are looking to do online – and then plugging them. Users want to converse with people like them, not only with people they know. The connection goes to the next level when one sky diving enthusiast talks to another about drop zones, safety, air resistance or equipment; when one caretaker of a cancer patient talks to another. We built YippeeClubs to give people that level of connection.”

 

Privacy settings on YippeeClubs are easy to control and users are clear about how other users see their information. Unlike many other social platforms, YippeeClubs has been engineered in a way that no personal details, comments posted, etc. are exposed to search engines.

Sanghi is very optimistic that YippeeClubs will serve as a perfect platform for relevant and meaningful interaction.