India's first Voters Party takes a success route

With Mumbai going to vote on 24th April, DDB MudraMax and Thincquisitive Foundation celebrated democracy, by hosting India’s first ever Voter’s Party at Hard Rock Café, Andheri, Mumbai.

Being a “Voters” party, only people who have voted, by showing proof of the ‘Black Dot’, could enter. The hosts screened the IPL match from 8-10 PM and this was followed by live performances by Anushka Manchanda, Spud in the Box and Vasuda Sharma.

Operation Black Dot’s objective was to bring a shift in the way politics is looked at in India and by making it more engaging and inclusive. Open hangout sessions were held, at regular intervals with eminent political leaders, journalists and economists such as Priya Dutt, Ajit Ranade, Aarthi Saathe, Mahrukh Inayet, Sanjay Jha, Milind Deora, Laxmi Narayan Tripathi, where a various number of topics were discussed such  as Section 377, Political Ideologies, Money spent on political campaigns etc.

The team also got the youth interested and tuned in, by visiting most colleges across Mumbai, and helping students get their voter’s id and also answer all queries they had regarding any subject. Apart from this, Vishal Dadlani, Purab Kohli, VJ Jose and Anushka Manchanda were roped in to spread the word and get as many youngsters to vote by tweeting and posting messages about #OBDIndia on their Twitter and Facebook pages.

On the 23rd of April, Tata Nano Twist helped promote the initiative by supplying 6 cars and 4 bikes that went all around the city, encouraging people to vote, the next day. The team also took to outdoor for the final leg, by asking Sachin Tendulkar and Shah Rukh Khan where they’re going to be on voting day.

Commenting on the success of the campaign, Samyak Chakrabarty, Founder of Operation Black Dot  and Chief Youth Marketer DDB Mudra Group said “Thorough this campaign, not only is this an incentive for the disinterested voters to go out and vote, but is an excellent way for them to celebrate their vote and consequently democracy. From getting MPs on bean bags to breaking down complex political concepts into quick fun videos, we did it all to ensure our TG finds such discourse interesting and engaging. Our team of 100+ volunteers who were mainly students themselves did a great job in engaging their peer groups for this cause."