India shines at Spikes Asia 2014 with 47 wins!

Its raining awards for India at the Spikes Asia Festival of Creativity! While 2013 witnessed a dip in performance, 2014 seems to be a bounce-back year of the Indian ad-world. India has collected a grand total of 47 wins this year, with 4 golds, 8 silvers and 35 bronze in its kitty. It may be recollected that a similar number of wins was registered by India back in 2012 as well.

Though each category had noted winners, HUL’s ‘Kan Khajura Tesan and Nike’s 'Make Every Yard Count' were the brightest performers.

Mentioned below are the winners and the corresponding categories:

Branded Content & Entertainment –
Collecting two bronze in this category, the first award in Non Fiction: Series or Film, went to JWT India (Bangalore) for Nike's 'Make Every Yard Count' and the one (for Brand of Product Integration into an existing programme or platform) was won by Lowe Lintas & Partners (Mumbai) jointly with Lowe & Partners (United Kingdom) for Unilever India's popular 'Kan Khajura Station' campaign. Incidentally, Nike's 'Make Every Yard Count' also won Gold in the Films category and another Gold in the Film Craft category. In Film Craft, the same campaign won Silver.

Mobile -
While, Kan Khajura Tesan continued to win big with Gold in this category as well, there were multiple bronze collected as well. Cheil India won Bronze for Indoor & Outdoor Lighting Solutions' Halonix Safer City Project'. Another bronze was taken by 22Feet Tribal Worldwide for Tata Global Beverages' Push the Pin' campaign. Vizeum won Bronze in the category for MTV's 'MTV sent the Youth in India to polling booth, Dial a Hashtag' campaign while McCann took another Bronze for 'Share My Dabba'.

Outdoor –
Interestingly, with 21 shortlists, Outdoor was India's best bet in Spikes 2014. And understandably, India performed well with nine Bronze metals. McCann Worldgroup won three metals in the category for Big Babol's 'Tangerine', 'Mango' and 'Pear' campaign. Grey Worldwide (Mumbai) won four Bronze metals for Duracell Batteries' ('Torch Squeeze', 'Camera', 'Remote Control and 'Choo-Choo' campaigns). JWT Mumbai took home two Bronze metals in the category for Godrej Security Solutions' 'House' and 'Antique Store'.

Digital – Social –
Ogilvy & Mather (Mumbai) took home Silver for the Akanksha Foundation's Message Barter. The same campaign got Silver in the Direct category (Use of Direct Marketing). Again, in Direct (this time for Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health and Safety, Public Awareness) BBDO India (Mumbai) won Silver for VISA's 'Dream2Advance' campaign.

Film Craft-
Apart from a gold and silver for Nike’s  campaign, in Film Craft two Bronzes went to BBH Communications (Mumbai) for their work done on Skoda Auto India called 'Grandma' and 'Hydrant'. Meanwhile, Ogilvy & Mather took Bronze in the Films category for Google's 'Reunion' film.

Design –
Here again, DDB Mudra Group (Mumbai), took home two Bronze medals, where both poster designs were for Volkswagen Group Sales' Automatic Distance Control and Bi-Xenon Headlamps.

Direct Marketing –
India also got two Bronze awards in this category wherein, Cheil India (Gurgaon) got it for Salaam Baalak Trust's 'The Light Bag' while McCann Worldgroup (Mumbai) won the metal Happy Life Welfare & Dabbawala Foundation's 'Share my Dabba'.

Innovation Spike –
This award was shared by M&C Saatchi, Sydney and Ogilvy & Mather (Bangalore). O&M won the award for the 'Good Road' campaign done for Castrol Actic and Bangalore Traffic Poilice.

Media –
Striking gold in this category, Unilever's 'Kan Khajura Tesan' led the rooster and also won Silver in the same category (for Use of Digital in a Media campaign'). The Bronze winners list in this category also included Cheil India, 22Feet Tribal, Vizeum and McCann Worldgroup.

Radio –
Gaining single bronze in this category was Ogilvy & Mather (Mumbai) for Mumbai Police's 'The Train'.

PR -
India registered 3 silvers in this category as Ogilvy Mumbai (for Channel V/ Star TV's 'The SeatBelt Crew' and for Akanksha Foundation's 'Message Barter') and BBDO Mumbai (for Awaaz Foundation's 'Illegal Sand Mining') made their way to the winning line.

Print –
In this category as well, India collected 6 bronze medals. The first three went to McCann Worldgroup Mumbai for Big Babol, and other three by Grey Worldwide Mumbai for Duracell.

Print & Poster Craft –
DDB Mudra Group Mumbai got two Bronze metals for Volkswagen's 'Identity' campaign.

Promo & Activation –
Indian agencies collected 4 Bronze metals, where Geometry Global won for their 'Jump Pump' campaign for HUL, BBDO won for 'Dream2Advance' campaign for VISA and JWT India won two metals for Nike's 'Make Every Yard Count'.

Mentioned below are some reactions to the superlative performance of Indian agencies at the creative festival –

Colvyn Harris, CEO JWT South Asia said, “JWT has a legacy and a culture that puts our client’s interests first. Our DNA is about building brands and business and creating ideas that take the brands we steward to market leadership. Our win today at Spikes is our fourth big win this year after Goafest, Cannes and Clio and these awards demonstrate our commitment and passion for the work we do for our clients”.

Paul Heath, Asia Pacific Chairman, Ogilvy & Mather said, “These successes underline the originality and high-impact of the work O&M delivers for its clients throughout the region. Fresh from Ogilvy & Mather's hat-trick of Network of the Year at Cannes, it's great to see further big wins at Spikes. I am particularly pleased that we have winners from so many offices across the region - reflecting the strength and depth of our network. Huge congratulations to all the winners from all the agencies across the whole festival.”

Senthil Kumar, NCD JWT India said, "It's an honour to have created and directed India's most awarded film across Cannes lions, Clio awards and the Spikes Asia festival of creativity in 2014. It's always great to win creative glory for work that has worked hard for the client in the marketplace. Phenomenal results aided by great music and great visual storytelling with just still frames sourced across the country, along with impeccable craft and a great editor, has resulted in the campaign sweeping every international festival of creativity."

With warm wishes, Adgully wishes all agencies good luck for the next creative fest...!