IndiaFirst invites proposals for empanelment of agency to manage social media

IndiaFirst Life Insurance, a joint venture between two public sector banks - Bank of Baroda and Andhra Bank along with UK's risk, wealth and investment company Legal & General today invited proposals for empanelment of agency for managing the company’s social media engagements.

The empanelment will be for a period of three year, renewable yearly based on successful fulfillment of KPIs.

The scope of work, evaluation criteria and timelines are available on the company’s website – www.indiafirstlife.com under ‘Tender’.

Headquartered in Mumbai, IndiaFirst has a share capital of Rs. 475 crores.  IndiaFirst is today present in over 1000 cities and towns across the country through 5000+ partner bank branches.  The company has covered over 1.6 million lives and have over Rs. 3000 crore of AUM in just 3 years of operations.

The company has shown significant growth of business on critical parameters, with its new business premium increasing by 34%*.

* Figure as uploaded on the IRDA website