IndusInd Bank's 'Indie' OOH Campaign Redefines Everyday Banking

IndusInd Bank breaks new ground with its innovative Out-of-Home (OOH) contextual campaign for the 'Indie' app. In a first-of-its-kind move for a bank, the campaign strategically targets high-traffic areas like metros and airports, delivering messages that resonate with users.

Examples include urging users to "leave the baggage of unnecessary financial apps near the baggage collection belt," with the promise that the next station is all about "awesome banking." The campaign extends to branches, emphasizing features like a line of credit where users only pay for what they use, reinforcing IndusInd Bank's commitment to convenience and user-centric banking experiences.

The interest rate on the INDIE savings account is up to 6.75% p.a. and on the Fixed deposit is up to 7.5% p.a.