Industry honchoes turn into professors for Miami Ad School

Miami Ad School, Mumbai has announced a 12-week diploma program on Strategic Planning – covering data understanding and analysis, insight mining, target audience dissection, creative briefs, campaign development and other key functions. The intensive program is targeted at students and industry professionals who wish to grow in the area of Brand Planning and Strategy. It gives students exposure to the industry, assignments by Fortune 500 brands, a carefully crafted curriculum, practical skills, agency tours and network connections to industry leaders and alumni.

Partha Sinha, Vice Chairman and MD, McCann, will Chair the Boot Camp, and will be joined by an eminent group of lecturers from all leading agencies of India:

Santosh Desai – MD & CEO, Future Brands (Opening Session)

Subramanyeswar S. – Chief Strategy Officer, Lowe Lintas

Suraja Kishor – National Head, Planning, McCann

Sanjay Sharma – Planning Head, BBH India

Sudeep Gohil – Chief Strategy Officer, Managing Partner, Publicis India

Boot Camp Chair, Partha Sinha, commented, “This is a one-of-its kind course for students and industry professionals in India, and is marked by real world industry learning that can be directly applied in the professional world. I commend Miami Ad School for taking this initiative and am excited to Chair the program. Looking forward to meeting some bright young minds and nurturing them as they begin a new phase of their career. We are seeking out the curious ones, the ones who love culture and want to dive deep into the core of building brands.”

Pallu Newatia, Dean, Miami Ad School, Mumbai, added, “This is the first time a course like this is being taught in India and it is so heartening to see the industry come together to make it happen. A special thank you to Partha Sinha! MAS has been teaching account planning in New York and other cities since many years, and we’ve seen the program transform students completely. We’ve been getting feedback from industry leaders that it’s tough to find good planning talent in India and we hope this will be a birthing ground for the next generation of planners.”

Miami Ad School has been conducting similar Boot Camps across the world for 15+ years, and hundreds of successful alumni have benefitted from the skills learned and network developed through them. The program begins from 17th July 2018 and is now open for enrollment.

Miami Ad School is the world’s most Awarded school as per Gunn Report for Advertising across Design, Writing, Brand Strategy, Digital, etc. Founded in 1993 in Miami, it currently has 20 branches spread over 10 countries.

For admissions and inquiries: pallu@miamiadschool.com