Industry leaders chart the future roadmap for the PR industry at IMAGEXX 2021

Along with causing severe disruption in global economies, businesses and people’s lives, the COVID-19 pandemic has also brought about a sea change in the way communication is done – be it in the personal sphere or in businesses. There is a great re-think and rejig in the way brands are engaging with their consumers in the new normal, the way brand messaging has pivoted to being more empathetic to consumers’ sentiments rather than an aggressive product or feature push.

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For the Public Relations industry, it has been an accelerated transition to digital. But more importantly, it has been about bringing relevance and value to the forefront in all strategic communications plans to strengthen the bonds between the clients and consumers.

As in the case with several industry operations, meetings, conferences, seminars and workshops, transitioned to the virtual mode during the pandemic times, bringing top industry leaders and their insights directly to consumers’ homes. Adgully’s various industry events – DIGIXX, MOBEXX, SCREENXX – were held in the virtual mode and have received tremendous traction from the industry.

Adgully is now set for its inaugural edition of IMAGEXX, which will be held in the virtual mode tomorrow (July 7, 2021). IMAGEXX 2021 seeks to be an important platform for the Public Relations and Corporate Communications that will not just address the most pressing issues and challenges in this industry, but also identify upcoming trends that will shape this industry and set the future course.

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IMAGEXX 2021 will cover some pertinent topics such as ‘The post-pandemic PR consultancy: What will be disrupted?’, ‘Is the communication industry ready for managing the online crises?’, ‘How the pandemic laid the new ground rules for a stronger PR-Marketer collaboration’, and many more. Leading names in the PR and Communications industry will share their insights and experiences in deep-diving panel discussions, some thought-provoking Keynote addresses and exclusive fire-side chats.

Click here to register for IMAGEXX 2021.