Infectious Design creates the new identity for Sterlite Power

Infectious Design has created the new identity for Sterlite Power, which is being revealed in a corporate campaign created by Infectious.

Infectious Design has previously worked on several distinguished identity projects, including the identity of Aegon Life (when it changed from Aegon Religare) and the masthead of recently launched DNA.

Sterlite Power, India’s leading power transmission company has excelled in the Indian power transmission sector by introducing robust and latest technologies like aerial surveys, heli-stringing, tower erection through heli-cranes and asset monitoring through drones. Sterlite Power is committed to harnessing technology in order to revolutionize the power transmission sector.

Pratik Agarwal, Chief Executive Officer - Sterlite Power, said. “We as a company are committed to harnessing technology in order to revolutionize the power transmission sector. We are driven by our core purpose which is empowering humanity by addressing the toughest challenges of energy delivery. Our new identity symbolizes our streamlined ambition of bringing about positive change in the country, and giving wings to a billions dreams.”

Ramanuj Shastry, Founder & Director - Infectious and Firki Productions, said “Creating an identity for a B2B brand is always challenging as the identity needs to communicate all that the brand stands for. In this case we had a clear brief on how the brand wants to be envisaged and our task was to translate that into design.”

Adds Khalid Khatri, ECD – Infectious Design"The four pillars of the logo depict the core values of the company - Innovation, Social Impact, Respect, and Fun. The color blue symbolizes unwavering commitment while the color gray represents the solidity and stability of Sterlite Power’s lineage and credentials. The italicized font represents dynamism and the core purpose – constantly striving to empower humanity by addressing the toughest challenges of energy delivery.”