Infinix’s 0X Campaign For Its First-Ever 5G Smartphone
Ahead of the launch of its much-awaited first 5G smartphone in global as well as in the Indian market, Infinix, the premium smartphone brand from TRANSSION group has rolled out an out-of-the-box influencer campaign 0X, to create intrigue and good hype around its future-ready Zero 5G, without revealing the name.
To drive the imagery, Infinix has created mystery boxes with guessing games in collaboration with top KOLs to tease the audience and make them join the conversation. The boxes have been sent out to selective tech YouTubers and social media influencers who have already generated discussions across the social media with clues like 13 major 5G bands, LPDDR5 RAM, UFS 3.1 storage support, MediaTek Dimensity 900, etc.
While few people have successfully guessed the brand name, many speculated on a new brand or product.
Link: https://ox.life/
Techno Ruhez:
BeyouNick:
Scoopwhoop:
#TWEET2#
Trakin tech:
Tech Burner:
Beebom:
The 0X Campaign successfully managed to generate conversations around the new product launch and generate curiosity amongst the consumers.
Infinix Zero 5G will be the brand's first 5G Smartphone which is scheduled to be launched on 14th February. The smartphone will be packed with multiple first-in-segment features such as MediaTek Dimensity 900 chipset, LPDDR5 RAM, Memfusion, supporting 13 5G bands, etc. which have already generated a lot of conversation in the global as well as the Indian smartphone market.
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