INOX’s Aayega India Campaign by Add Media Buzz gets featured as Twitter Success Story

Add Media Buzz Pvt Ltd, a 360° branding and digital solutions company based out of Mumbai, is making a mark worldwide by getting listed in Twitter Success story for the Campaign Aayega India, executed for INOX. The digital campaign gained impressive results, delivering above industry benchmarks (View Rate of 32.25% vs 1.71% industry benchmark) while maintaining a low cost-per-view with a reach of 2.3 mil+ audience globally. Add Media Buzz used a mix of Twitter products for this, including a video view campaign, conversation buttons, and keyword targeting. This helped them to achieve 726.7K video views at a cost of just $0.0028 vs $0.08 (Cost-per-view vs industry benchmark). While Conversation Buttons resulted in a big spike in the number of people on Twitter talking about INOX, and the hashtag #AayegaIndia was mentioned over 8K times. The campaign also saw a 99% positive or neutral sentiment.

As the official sponsor for Team India in the Olympics, INOX Group wanted to connect with fans and proudly highlight their support for team India. The Aayega India campaign featured star athletes including Boxers MC Mary Kom & Vikas Krishan Yadav along with Table Tennis player Manika Batra. The campaign anthem honored the unflinching pride established in the hearts of billions of Indian sports fans who firmly believed that “India will arrive” at the big stage – Tokyo 2020. It was rolled out on the social media handles of INOX Group’s ventures, INOX Leisure Ltd, INOX Air Products and INOXCVA.

Add Media Buzz is known for handling Twitter trending, Influencer activities, and other social media campaigns for many known brands like Times Group, Mobile Premier League, Manipal Hospitals, Prestige Group, Shemaroo, Pen Movies, Bollywood Movies, Independent Artists, F&B, Fashion and Beauty events and personalities.

Ashish R Sharma, Managing Director of Add Media Buzz Pvt Ltd, expressed his views, “We have been closely working with the entertainment, sports, and lifestyle sector so we understand what will work best with the audience. Furthermore, to induce this conversation from the audience, we used Twitter's latest conversation card Our background of running thefansworld.com also helped this campaign to strategize in a better way.” @ashishrsharma added I Would like to thank INOX Leisure Ltd (INOX) for putting their trust on me, with their campaign of the year, which entered the hall of fame in Twitter Success Story, making its mark worldwide.” 

Talking about the success of the campaign, Puneet Gupta, AVP- Corporate Communications & Marketing said, “As a brand, we wanted to bring to life the emotion of pride, which comes with the mere mention of the Olympics. We wanted to let Indian sports lovers know that brand INOX stands with the Indian contingent with a lot of pride, and reveres the feeling of being an Olympian, regardless of the results. We are glad that Twitter played an extremely critical role in this campaign.”

ï‚· Twitter - https://bit.ly/3wKnkFy

ï‚· Instagram – https://bit.ly/36wOTHH

ï‚· YouTube - https://bit.ly/3rckkAC

ï‚· Facebook – https://bit.ly/3kcV4bT

ï‚· Twitter Business - https://bit.ly/AMBINOXTwitterSuccessStory