INS regularises accreditation of Dentsu Marcom as Dentsu One

The Indian Newspaper Society (INS) has regularised the accreditation with the changed name of Dentsu One with effect from today (September 8, 2021). Known formerly as Dentsu Marcom, the agency was rebranded as Dentsu One in August 2016 as part of a global and regional restructure process. Along with Dentsu Marcom, Dentsu Communications was renamed as Dentsu India; while Dentsu Creative Impact was renamed as Dentsu Impact.

As is known, a year earlier in September 2020, Dentsu Group had changed the name of its consolidated subsidiary, Dentsu Aegis Network, as Dentsu International.

INS in a notice issued today, informed its member publications that it had acceded to the request of Dentsu One for regularisation of its accreditation in the changed name, with Anand Bhadkamkar and Asha Suvarna as its Directors. The Society requested its member publications to accord all privileges of accreditation to Dentsu One.

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