Insight Brandcom leads with "Viksit Bharat Sankalp Yatra," campaign

Insight Brandcom, a leading integrated marketing communications agency, continues to lead with its remarkable work through the "Viksit Bharat Sankalp Yatra" campaign, a rural activation initiative spanning across the country to create awareness about government schemes at the grassroots level. 

Insight Brandcom led the "Viksit Bharat Sankalp Yatra" campaign through a transformative journey across 8 states in India, including Andhra Pradesh, Assam, Odisha, West Bengal, Meghalaya, Jharkhand, Telangana.

Sunit Jain, Managing Director of Insight Brandcom, commented, "This campaign is a testament to our agency's proficiency in integrated marketing communications, which effectively increased awareness of various government schemes and encouraged widespread citizen engagement. Jain also established the campaign's robust monitoring and reporting, facilitated by the Agency’s backend team, ensuring transparency and accountability throughout. 

Dr.Ashish K Bhutani, IAS now a Secretary with Government of India, overseeing the campaign in Assam said, “The idea is to connect to the remotest village and ensure complete saturation of all the schemes. Assam is one of the top states in implementing the “Viksit Bharat Sankalp Yatra”. Insight Brandcom offered impeccable support & reporting, deploying over 150 hi-tech vans across various districts, conducting events at more than 15,000 different locations reaching more than 20 million people directly. The agency demonstrated unparalleled efficiency, carrying out live activities, with a notable highlight being the active participation of Prime Minister Modi at various locations”. 

Government’s Viksit Bharat Sankalp Yatra was aimed to reach out to the last mile ensuring communication of various initiatives and schemes of Government of India reaches the people. During this campaign, beneficiaries were enrolled for various schemes through participation of local Block/ District officials accompanied by various Ministers/ MPs, MLAs and other public representatives. The campaign aimed to bridge the gap between government schemes and the communities they serve by disseminating information and promoting participation at the grassroots level. Through a series of interactive sessions, roadshows, and community engagements, the campaign successfully educated and empowered citizens about the various government initiatives available to them.