Insights galore at India's 1st Digital CMO Conference

WATBlog successfully organized India’s 1st Digital CMO Conference to give marketing professionals key insights into digital media. The conference witnessed insights from marketing heads of some of India’s top brands, who have witnessed ground breaking success in digital marketing. CMOs from brands like Dell (P.Krishna Kumar), IBM (Virginia Sharma), HDFC (Kavita Joshi), Shopper’s Stop (Vinay Bhatia) & Suzlon Group (Dharini Mishra) Arun Nair (Club Mahindra) shared the story of the digital evolution of their brands.

 

A panel discussion that followed concluded that agencies play a critical role in formulating and executing digital campaigns. Veterans from the field of Social Media like Vivek Bhargava (CEO - Communicate 2), Nishad Ramchandran (Vice President, Hansa Cequity), Vikas Tandon (Managing Director - Indigo Consulting) , Carlton D’Silva (Chief Creative Officer - Hungama) discussed the role of agencies in leading digital growth.

 

The conference covered various aspects of digital marketing from strategy to social CRM to ecommerce among many others.

 

Dharini Mishra Head of Global brand, Suzlon group spoke about how Suzlon focuses on ORM & listening. She also spoke of how Brands are obsessed with negative comments & in that process miss out on amplifying the positive conversations.

 

Virginia Sharma IBM – “If you have to spend money driving traffic to social content and channels, you’re missing the whole point of social.”

Vinay Bhatia – Shoppers Stop, said that the time spent by a user on media consumption in India on Internet (283 minutes) is more than on traditional (203 minutes). He also highlighted the fact that ‘Buying online is currently a matter of discounts & not of convenience.’

 

P. Krishna Kumar reveled that “Dell, after 8 hrs of online training allows employees to become brand ambassadors on social media. That’s empowerment” 

 

Marketers must nurture what they can sustain on social – Arun Nair, Club Mahindra

 

To sum it all, Rajiv Dingra Founder & CEO WAT Media Pvt. Ltd said “The best learning in a medium as dynamic as digital is by speaking to practitioners of the medium. We are privileged to have some of the best brains of the country speaking at this conference today.”