Interbrand India appoints Ashoo Advani

Interbrand India has recently brought Ashoo Advani on board as Associate Director, Brand Strategy. Based out of Mumbai, Ashoo will work closely with Ashish Mishra on the agency’s robust client roster. Ashoo brings to the agency an experience of over a decade in brand communications and strategy development. His expertise pans largely around developing brand communication for new and existing brands. He has worked with leading brands, across categories ranging from automobile, retail, realty amongst others and has an experience of working on large scale brands such as Asian Paints, Royal Challenge, Director’s Special, Edelweiss Tokyo Life Insurance, CK Birla Group, Mahindra Two Wheelers, Tata Motors etc.

Ashoo has joined Interbrand from Chlorophyll where he was Senior Brand Planner. Prior to Chlorophyll, Ashoo was associated with Ogilvy & Mather where he exclusively worked with Asian Paints and managed development of communication for twenty two different product brands. He has also worked with Lowe earlier in his career.

An MBA from Asian Institute of Management, Manila, Philippines; Ashoo believes in saving the world from the overuse of the word ‘brand’. For doing his share, he is associated with Xavier Institute of Communications as a guest faculty member for ‘Corporate and Product Branding’ where he interacts with students and clarifies their ideas about branding. Ashoo is extremely fond of biking, travelling and photography as his ‘after-hours’ passion.

Quoting on his appointment, Ashoo Advani said, “Since my B-school days, Brand Valuation has been an area of interest. It is the ultimate metric for any brand and there is no organization in the world that comes close to Interbrand in Brand Valuation expertise. I am excited about learning and using the global best practices of managing brands.”

Ashish Mishra, Managing Director, Interbrand India, quoted “The war for talent is accelerating and globally Interbrand’s people's skills are considered benchmark. We clearly want the select few who can do justice to our reputation; the ones who can be trusted with transformational value creation through brands and are valued for it too. For far too long the brands and branding world in India has remained reconciled to the easy and interesting second half of expression. We want people capable of pulling back the conversation into the non-existent first half of strategic definition, both respectfully and profitably and I am happy and confident with Ashoo on board with us, can help make this happen.”