Interbrand stars in network’s global peace partnership
Every year, Interbrand, the world’s leading brand consultancy, embraces the power of creative bravery as a force for good. This holiday season, it has partnered with UK non-profit Peace One Day. Interbrand India made 13 creatives, of which four were selected and displayed on the global network.
Peace One Day’s efforts in 2001 resulted in the United Nations unanimously adopting the first-ever annual day of global ceasefire and non-violence on September 21. This year, Interbrand mobilised creative teams across 17 offices around the world to participate by coming up with creative concepts, activating them through inspiring posters and videos, and taking them to the streets to inspire others.
The Interbrand Mumbai office utilised a powerful play on words, ‘small change, big difference’, to show how by taking out a letter or part of a word the entire meaning can be flipped – from something conflict-oriented to something peace-provoking.
Ashish Mishra, MD, Interbrand India, said: “Interbrand India is the youngest in the global network, yet the fastest growing. We are proud to have been part of this global cause, and I am proud of the great work the team in India has done.”
Borja Borrero, executive creative director, EMEA and LatAm, added: “Interbrand India’s growth has been exemplary. India is a very important market and the work the team has done for this initiative is commendable. As a brand, we feel connected with this cause as peace should not be just be celebrated for a day but something we should continuously strive for.”