Intex ropes in Farhan Akhtar as Brand Ambassador for its mobility business

Mobile phones, IT Accessories and electronic products company, Intex Technologies has announced Bollywood ace actor-director Farhan Akhtar as its Brand Ambassador for its range of Smartphones. The alliance is to cultivate the aggressively expanding mobile business of Intex which is expected to be the key revenue driver during the current fiscal.

Announcing the association with Farhan Akhtar, Sanjay Kumar Kalirona, GM-Mobility Division, Intex Technologies (I) Ltd. said; “We are pleased to announce one of the leading icon of film industry, Farhan Akhtar as our Brand Ambassador who would be the face of our mobility division.. Farhan as a versatile actor with youthful zeal and positive influence will distinctly bring forth shared synergies, values and beliefs and help Intex further expand its customer reach. Being one of the most multitalented actor we believe he will best fit with our brand.  A tech enthusiast himself, we look forward to his refreshing ideas and are confident of a successful partnership that would take the Intex mandate to another height ”.

Expressing his excitement about his association with the Intex brand, Bollywood star Farhan Akhtar said, “I am excited to represent a forward-looking innovator like Intex. To me, Intex has been a long standing player that spells trust, credibility, innovation and evolves with the usage patterns of consumers like us. The products are versatile and offers value for money, I am looking forward to this association and the next line up of innovative offerings from the Intex stable’’.

The one year association will see the Bollywood star promoting Intex smartphones through a holistic 360 degree marketing campaign which will entail print, outdoor and a TVC. The TVC is expected to come on air by June 2013.