Intl. sports eyeing Indian market; Singapore's Myriad Sports & Events enters India

The company's core business has been developing, marketing, managing and broadcasting unique events in the field of sports, entertainment along with sports marketing and merchandising. Myriad provides sports personalities image and usage rights for the purpose of marketing promotions and other initiatives through merchandising, an invaluable marketing tool.

Supporting and executing their merchandise business in India will be Mumbai-based communications and sports management company Next Level Media Communications Pvt Ltd (NLMC). The partnership is with the aim of effectively using international sports personalities' images in various forms of premiums for the purpose of various sports marketing initiatives at minimal expenses.

Futera FZ LLC produces merchandise and concepts under the Futera Brand ' a brand established for over 18 years. Futera branded products span a range of collectibles including Trading Cards, Phone Cards, Playing Cards, Novelty Items, Sticker Collections, Clothing and Premium on a variety of sports subject matter that include Soccer, Cricket, Motor Racing, Golf, Rugby, Boxing and more for distribution as well as for premium.

On this occasion, Ravindran Pal, Managing Director, Myriad Sports & Events said, "I'm delighted to expand Myriad's footprint across Asia with this exciting partnership with Next Level Media Communications Pvt Ltd for the India market. I'm confident that NLMC's market knowledge and aspirational vision, coupled with Myriad's expertise and innovativeness, will prove successful for any organisation interested in developing their businesses through sports merchandising."

Commenting on the partnership, Smita Deshmukh, Executive Director, Next Level Media Communications Pvt Ltd said, "Though India is a big Sports destination, we are a virgin market for merchandise business. We are excited to work with Myriad Sports & Events. We have a unique set of sports personalities image and usage rights for India market and happy to work with it."

Myriad Sports & Events and NLMC will offer a complete 360 degrees solution for any sporting event right from infrastructure building and management and execution of multi-discipline sporting events. NLMC for the first time in India will offer Grand Prix (Formula drivers) images and usage rights from 1950, which will be provided by Myriad Sports & Events. Likewise, Futera Trademarks Licensing logos for venturing into restaurants, sports bar or sports boutique selling merchandise, Licensing rights to Commercial and Lifestyle brands and Sports marketing & merchandising will also be offered by NLMC in India, where Myriad Sports & Events will provide the images for merchandise.

Myriad Sports & Events boasts a vastly experienced team of specialists in a wide variety of sports and marketing with a common goal of creating value for their clients and providing not only the best but the "complete event solution' for their clients.

With expertise in the industry, NLMC's new business vertical of sports marketing will offer professional services to Futera products. NLMC has already made a foray in Sports management by successful execution of Sports events, PR, sponsorship and celebrity management of sportspersons under its Sports Marketing vertical.