Introducing Chhota Bheem & Super Bheem new line of merchandise
Green Gold Animation, makers of Chhota Bheem & Super Bheem, expands production within their merchandising unit, launching a brand new array of products from their roast of characters & beyond this monsoon. With the mammoth popularity of Chhota Bheem & Super Bheem on Television, the company had taken firm strides into introducing new merchandises & plans further expansion for the coming festive season.
In a strategic move, Green Gold Animation has established their first plush manufacturing unit in Hyderabad named Benny N Bunny Toys India Pvt Ltd, to cater to the growing market demands for plushrange. This pushes Green Gold to the top notch slot in the toys and merchandising industry. Benny n Bunny Toys come with a ready state-of-the-art facility to churn out carefully crafted toys and other merchandise from Green Gold’s widely loved characters. The unit now serves as a production facility to many other relevant players in the market, making it an independent SBU within Green Gold’s business interests.
With the scaled up, production facility, Green Gold is now poised to not only cater to the demand for their own IPs but also execute for other brands, characters and companies. The company is now producing generic toys and dolls as well. The new line of generic merchandise hits over seventy unique items ranging from toys, dolls, teddy bears, animal soft toys, fruit/ animal shaped school bags, cushions to mini couches for toddlers in a wide variety of designs, prints and color combinations. The new line of merchandise is being retailed through leading hyper market chain, Hypercity and through the leading online shopping websites like Amazon and First Cry.
Further the range comprising long legged plush toys of Chhota Bheem & Chutki, Super Bheem- bows, guns, soft ball launchers, ChhotaBheem, Super Bheem, Mighty Raju school bags, & cushions for toddlers are carefully & affordably priced between INR 249/- to INR 1699/-. These are available through Green Gold Stores and other retails chains and toy shops across India.
Talking about the launch of new line of merchandise, Samir Jain, COO & Executive Director, Green Gold Animation Pvt. Ltd says, “We introduced Benny & Bunny into the Green Gold family and that gives us the assurance of world class quality and best technology. We target to scale up our production capabilities and operations which will give us confidence to not only focus on our characters merchandise but also reach out to other significant players. This is a vast and dynamic market so we will keep innovating and expanding. We have a simple fun-filled agenda to make the kids experience the brand more closely.”
Let monsoon not be the only reason to stay indoors, we have ChhotaBheem & Super Bheem along with exciting toys for joy and company.