IOA partners with Manyavar as Indian Official Style Partner

Indian apparel wear brand Manyavar is proud to partner with Indian Olympic Association to be the Indian official style partner for the upcoming Commonwealth Games, Asian Games 2022 and Paris Olympics. This announcement was done at the kit unveiling & send-off ceremony of the Indian contingent for the Birmingham 2022 Commonwealth games. The ceremony occurred at Ashoka Hotel, New Delhi on 7th July 2022. Indian Olympic Association (IOA) Acting President Mr. Anil Khhana and Secretary General Rajeev Mehta graced the occasion with their presence. This was a very proud moment for the brand to represent the best of the Indian talented athletes at an International level wearing their ‘pehchaan’ representing Manyavar’s firm believe and ethos on ‘Pehno Apni Pehchaan’

With Manyavar being the Indian official style partner, the aim is to celebrate India and the feeling of national pride by wearing Indian outfits. It is a proud moment to represent the best of the talents like Dutee Chand, Dhanlaxmi Sekar; Indian professional sprinters, Ronaldo Laitonjam & David Beckham champions in Cycling, Manpreet Singh & P.R Sreejesh Indian field hockey players adorning Indian wear, which is the topmost symbol of their culture. The athletes will be heading off to Birmingham to participate in the Commonwealth games. The association resonates with Manyavar’s campaign ‘Pehno Apni Pehchaan’ which talks about how Indian wear represents India’s culture and heritage & how it adds to the pride and culture. The brand and Indian Olympic association share the same feeling of national pride & inspire people to give their best in their everyday life. 

At the association, IOA Secretary General Rajeev Mehta said, “It is a great sign for the Indian Olympic movement that popular and respectable brands like Manyavar are stepping up to support our athletes. Our athletes deserve the best whatever the occasion and a brand like Manyavar will ensure that they are ambassadors of Indian culture and traditions not only on the field but off the field as well. On behalf of the IOA, I would like to express our sincere gratitude towards them.”

Mr. Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said, “Manyavar has been known for promoting Indian culture and trends in men’s fashion. We strongly believe that Indian culture speaks volumes about one’s personality. Our brand has always been about standing up for the core cultural values of India. We feel proud to associate with the Indian Olympic Association as their Indian official ‘Style Partner’. With this, we hope to take Manyavar’s Pehno Apni Pehchaan to a global level & evoke love, pride and passion for our culture across the world. We wish luck to all our athletes representing India at the Commonwealth games.”