IPL 16: 88 new brands, 17 new categories advertised in 63 matches: TAM Sports

IPL 16 featured 17 new categories and 88 new brands during its TV advertisements in 63 matches, as compared to IPL 15, as per TAM Sports data. Two out of the top 5 new categories in IPL 16 belonged to the F&B Sector –Biscuits and Dry Fruit. Among the top 5 categories present in IPL 15 and not in IPL 16, three of them belonged to the e-commerce sector.

Among the 88 new brands, Airtel 5G Plus was the leading brand, followed by Thums Up Charged, Rupay Credit, Airtel 5G Plus-Apple Iphone 14 Pro, and Rajshree Silver Coated Elaichi.

Matches 32 to 62 of IPL 16 witnessed an increase of 16% in the number of categories, 6% in the count of advertisers and 3% in the count of brands compared to matches 01 to 31.

Throughout 63 matches of IPL 16, Pan Masala was the only category that managed to secure a place in the top 5 categories. K P Pan Foods was the only advertiser to maintain its position in the list of Top 10 Advertisers during IPL 16.

The top 5 categories in IPL 16 accounted for 55% of the total ad volumes of the tournament. Ecom-Gaming and Pan Masala were the only categories among top 5 that appeared in both IPL 16 and IPL 15.

In IPL 16, three out of the five categories belonged to the F&B sector – Pan Masala, Aerated Soft Drink, and Biscuits.

In the 63 matches of IPL 16, the top 5 advertisers accounted for 38% of the total ad volumes. Sporta Technologies and K P Pan Foods were the only advertisers to appear in the Top 5 list during both IPL 16 and IPL 15.

During the 63 matches of IPL 16, Coca Cola and Asian Paints advertised its brands exclusively on Hindi+English language sports channels and Regional language sports channels, respectively.

Total 87 brands advertised on both Regional and Hindi+English sports channels during 63 matches of IPL 16. Dream11.Com was leading the list of common brands.