IPL buzz volume on track to grow 2X from last year: Wavemaker MESH report

MESH, Wavemaker’s Real Time Data Intelligence solution, has come out with the IPL MESH 2020 report with mid-season coverage. This season, the report has data sources from multiple consumer touchpoints across Digital ecosystem ranging from Social Listening, Google Searches, Website visits, BARC, Video analytics in partnership with Vidooly, Interaction data points collected from Facebook, Twitter, Instagram and YouTube.

According to the IPL MESH 2020 report, IPL buzz volume is on track to grow 2X from last year. Compared to 37 million buzz volume in 2019, IPL 2020 season has already crossed 38 million buzz volume post the 40^th match,with the tournament yet to enter the play-off stage. The report projects a growth of 60+ million in buzz volume.

Chennai Super Kings (CSK) is the driving force behind IPL’s social media popularity, with the team way ahead of the other 7 IPL franchise teams.

The growth of Cricket Fantasy League showcase a never-before engagement in gamification, with title sponsor Dream11 leading the way. The Top 5 Fantasy league – Dream11, Sportskeeda, My11Circle, Mobile Premier League, and Paytm First Games – in September 2020 garnered 90+ million web traffic and 30 million Google searches.

Social buzz continues to mirror TVR synchronously. Though the tournament is reaching the fatigue phase of buzz, but historical data suggests that the next 2 weeks of IMP 2020 will see a huge surge.