iProspect's Vivek Bhargava gives TEDx talk on ‘How money can buy happiness’

Digital veteran and CEO of iProspect India, the digital agency from Dentsu Aegis Network, Vivek Bhargavaenthralled an enthusiastic audience through his TEDx talk on ‘How money can buy happiness’ at Rajasthan’s Bhilwara district, wherein he spoke about the ‘4x philosophy of upgrading life’. The video of the same went live earlier this month.

The idea of the 4x philosophy is to resist the temptation of upgrading any material object or experience one owns on an incremental basis and doing so only when one can afford a 4x of it – 4x here stands for the monetary value of the object or experience. There are three tenets of this philosophy. Firstly, it’s about the material things and experiences that money can buy. Secondly, it applies only to things that one is personally passionate about. Thirdly, it’s for everyone, not just the rich. The benefits that one derives by practicing this philosophy are that it makes one patiently ambitious, eliminates hedonic adaptation, prevents downgrades, activates laws of attraction, builds internal and external perception and enhances superior decision making.    

Speaking about the TEDx talk topic, Vivek Bhargava, CEO, iProspect India said, “Contrary to popular perception, I truly believe that money can actually make one happy. I have followed the 4x philosophy of upgrading life diligently for the past 19 years – be it for my house or car and it amazes me till date. I urge everyone to watch the TEDx video and am grateful to the TEDx team for giving me such a great platform to express my personal views on the subject.”

“It was great to have Vivek talk on a topic which isn’t run of the mill and largely non-conformist in nature, especially in a country like ours. This one in particular brings to light a relevant school of thought and a new way of upgrading one’s life. Vivek's talk will definitely inspire many out there to start looking at wealth differently,” said Harsh Agarwal, Licensee, TEDxBhilwara.

Launched in 2009, TEDx is a program of locally organized events that bring the community together to share a TED-like experience. Some of the best talks from TEDx events have gone on to be featured on TED.com and garnered millions of views from audiences across the globe.

To know more about how money can buy happiness and Vivek Bhargava’s 4x philosophy, you can watch the Tedx talk on YouTube:https://www.youtube.com/watch?v=19QyOWdHqHw


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