IRS Q2 2011 Result: Stats hint at brighter side for Hindi dailies in India

Dainik Jagran as in the last quarter, takes the top position in the list, with an average issue readership (AIR) of 1,63,93,000. The daily had lost 1% readers in IRS Q1 2011, but has reinforced its position by adding 4.83 lakh readers in this quarter.

Also adding readers is Dainik Bhaskar at No.2 with an AIR of 1,41,74,000 as compared to 1,40,16,000 in IRS Q1 2011. The daily has added 1,58,000 readers in this quarter of IRS 2011.

Persistently intensifying its No. 3 daily of India, Hindustan, is growing strand by strand. It has added 1.75 lakh readers in Q2 of IRS 2011, taking its Air to 1,19,85,000. Similarly, Amar Ujala on No. 4 is also on the growth path from past; adding 1.44 lakh readers in Q2 and taking its AIR at 88.91 lakh as compared to 87.47 lakh Q1.

On the declining lines are Rajasthan Patrika and Punjab Kesari at No. 5 and No. 6 respectively. Rajasthan Patrika has lost 92,000 readers in this quarter and recorded in an AIR of 69.41 lakh as compared to 70.33 in IRS Q1, 2011. Also, Punjab Kesari losing 65,000 readers, records its current AIR at 34.14 lakh as compared to 34.79 lakh in the previous quarter.

On the No.7 spot is Navbharat Times, adding 61,000 readers with an AIR of 26,50,000 in Q2 of IRS 2011. Holding on to its 8th position is Prabhat Khabar. It has registered an AIR of 18,93,000 as compared to 18,12,000 in the previous quarter, adding 81,000 readers.

With a trivial drop, Nai Dunia has registered AIR of 17.14 lakh in IRS Q2 2011 as compared to 17.62 lakh in previous quarter. Lastly, completing the list is "Hari Bhoomi" with an AIR of 14,37,000 in IRS Q2 2011 as compared to 14,37,000 in the previous quarter. | By Ankita Tanna [ankita(at)adgully.com]