IRS Q2 2011 Results: Good amount of growth leads to some shuffling in the top 10 Hindi Magazines list

Consolidating its top position, Hindi magazine Pratiyogita Darpan has added 1.27 lakh readers in this quarter of IRS 2011. The educational magazine has recorded an average issue readership (AIR) of 21.54 lakh as compare to 20.27 lakh in Q1 of IRS 2011.

Mending its losses at No.2 is Saras Salil with an AIR of 20.39 lakh in this quarter as compared to 19.45 lakh in Q1 of IRS 2011. The magazine has added 94,000 readers in this quarter.

Pushing down India Today and taking a remarkable jump to the third position is Cricket Samrat. This cricket magazine, which was on No. 7 in the last quarter, has recorded an AIR of 12.13 lakh in Q2 of IRS 2011 as compared to 9.84 lakh in the previous quarter.

Holding the 4th spot is Meri Saheli, which has added 74,000 readers in this quarter and taken its AIR to11.74 lakh as compared to 11 lakh in the previous quarter.

Despite adding some readers, India Today has fallen two steps down and now sits at the No. 5 position. Its current AIR is 11.44 lakh as compared to 11.37 lakh in Q1 of IRS 2011.

Women's magazines Grehlakshmi & Grih Shobha are at No.6 and No.7 with AIR of 10.10 lakh and 10.08 lakh respectively in Q2 of IRS 2011.

Adding 30,000 readers in the current quarter, children's beloved comes on the 8th spot. It has recorded an AIR of 8.73 lakh in Q2 as compared to 8.43 lakh in Q1 of IRS 2011.

With a marginal difference, Vanitha replaces Nirogdham and now holds the No. 9 position. The magazines have recorded 7.64 lakh and 7.63 lakh readers respectively in Q2 of IRS 2011. | By Ankita Tanna [ankita(at)adgully.com]