IRS Q4 2012: Jagran leads; reflects downward trend!

The Media Research Users Council (MRUC) has just released the Indian Readership Survey’s findings for  the fourth quarter of 2012 (2012Q4). The survey indicates  no major changes since their  last findings.

Jagran continues to lead among the publications and dailies while  Vanitha leads amongst the magazines category. According to the survey The Times Of India is the leader among the English dailies and Malayala Manorama is the most widely read daily in  the regional language category.

Where the most read Hindi and English magazines are concerned , two magazines take the lead and they are Pratiyogita Darpan and India Today respectively.

Also to be noted is that Dainik Jagran, the No.1 publication of the country has seen a downward trend to register the biggest loss this quarter, Q4, IRS 2012.

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