Isobar India all set to handle Expedia's social media activities!
Expedia, Inc. (NASDAQ: EXPE), the world's largest online travel company, operates Expedia.co.in (https://www.expedia.co.in/) in India. Expedia currently operates localized websites across 25 points of sale in India, Australia, New Zealand, Japan, US, Canada, France, Italy, Austria, Denmark, Germany, Belgium, Ireland, The Netherlands, Norway, Spain, Sweden, UK, Singapore, Malaysia, Philippines, Switzerland, South Korea, Brazil and Indonesia. Expedia also recently entered into an exclusive partnership with AirAsia recently that will offer complete range of great value flights, hotels, and holiday options for the Indian consumer.
Speaking on this alignment Manmeet Ahluwalia Marketing HeadExpedia states "Social media and ORM is perhaps the most important tool for success in today's digitally connected world specially in our line of business. It is core to our marketing strategy and hence we wanted to look for the best agency to partner with. We chose isobar as they have done some outstanding work in India.
Shamsuddin Jasani Managing Director isobar India adds. "This is a great win for us. We are very exited that the world leader in online travel has appointed us as their social media and ORM agency. Social is a core ingredient for expedia's success and isobar will work as the catalyst in achieving this success".
Isobar India is a multi award winning full service agency with over 50 clients spread across various disciplines of digital, including media, social, web development Mobile and search.
The Aegis Media India group comprises Carat, the world's largest independent media communications specialist, Vizeum, Posterscopethe global OOH sector leader,Brandscope, Hyperspace(Retail), Carat Fresh Integrated (Activation), PSI (Airports),Doosra(Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.