Isobar launches first Facebook News Feed Shop!

Isobar, the global digital agency, has worked with Facebook to create the first ever e-commerce product that enables brands to deliver an interactive shopping experience directly within people’s Facebook news feeds. Isobar worked with Facebook to develop SeeitShopit which launches globally this week across desktop, tablet and mobile. www.isobar.com/seeitshopit

SeeItShopIt provides a unique shopping experience to complement Facebook’s current advertising formats.  This e-commerce innovation allows retailers to monetise Facebook fans, by showcasing collections of products within a single post. For the first time Facebook users will be able to browse through brand collections, share individual items, share SeeItShopIt with friends and go directly through to purchase. As the first interactive shopping tool of its kind on Facebook, SeeItShopIt is set to play a significant role in the way brands monetise their fan bases.

Littlewoods, the leading digital department store, is the first brand to bring SeeItShopIt onto its Facebook page, initially using the tool to launch Myleene Klass’s exclusive new swimwear collection. Using SeeItShopIt, Littlewoods has plans to bring ten new collections to its Facebook fan base of 162,000 throughout May and June. Notably, SeeItShopIt is future compatible with the forthcoming Facebook news feed update.

“Littlewoods always looks to be leading customer experiences, whether online or offline. The SeeItShopIt tool gives us the ability to deliver a new way for our Facebook fans to connect with our products” said Gary Kibble, retail director at Littlewoods.

“We created SeeItShopIt to deliver an interactive shopping experience directly within Facebook’s news feed, where users spend most of their time.  The tool will allow any brand with a broad product portfolio to monetise their Facebook fan base by providing a seamless shopping experience,” said Rick Williams, CTO at Isobar.