ITC launches Classmate Allrounder 2022

ITC’s Classmate, the largest notebooks brand in India, has launched a large-scale National Multi-Skill competition for school students - CLASSMATE ALLROUNDER 2022. The aim of the competition is to facilitate holistic development of students and help them become well rounded individuals i.e ‘All Rounders’. The contest is uniquely designed to give students an opportunity to explore their potential, nurture and showcase their skills, whilst rewarding their achievements. The competition is aligned with one of the fundamental principles of the Government’s Education Policy – recognizing, identifying, and fostering the unique capabilities of each student, by sensitizing teachers as well as parents to promote the student’s holistic development in both academic and non-academic spheres. Through this initiative, Classmate aspires to reach nearly 3 lakh students in over 1000 schools across 13 cities.

Classmate All Rounder will be conducted in 3 Levels – School, City & National and with each level having a set of competitions which will evaluate multiple skills across academic, co-curricular and extra-curricular.  It is open to all students from Grades 5 to 10 of schools interested in registration – Grades 5 to 7 in the Junior category and Grades 8 to 10 in the Senior category. Students will be judged on multiple parameters like Academics, Co-Curricular, Fitness, Talent, Emotional Quotient (EQ), Intelligence Quotient (IQ), Digital Quotient (DQ), Community Focus and Life Skills.

To spread awareness about the unique competition amongst students, Classmate has launched a video in their social media channel.

Link to the video -

Top 4 winners (2 from Junior category & 2 from Senior category) in the National Round will be awarded the title of the Classmate All Rounders 2022 and will each receive a cash prize of Rs. 1,00,000/-.

Speaking about the initiative, Mr. Vikas Gupta, Divisional Chief Executive, Education and Stationary Products Business, ITC Limited, said, “As the leading notebooks brand of India, Classmate has always believed in inculcating the joy of learning in students. With the launch of the Classmate Allrounder – our first flagship multi-skill talent hunt for students we aspire to facilitate holistic development of students by encouraging them to hone their multi-dimensional talents and help them become true ‘Allrounders’ in life.”

Classmate is India’s largest notebook brand with an unmatched product quality and a strong commitment towards growing and developing its environmental capital. Classmate has been at the forefront of enabling learning in fun and engaging ways among students. Ranging from notebooks with best-in-class paper credentials for a delightful writing experience, gamified skilling through myclassmate app and edugames in the notebook, to experiential learning through the notebook series with DIY Origami and Augmented Reality immersions, Classmate has a range of superior stationery products, platforms and activities that add value to kids’ lives and facilitate growth.


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