ITC Nimyle introduces 'Floors R Fun'
Parents fondly remember the summer holidays when they sat down on the floor to play a few indoor games with their grandparents. Those were simpler days, when a sense of fear wasn’t looming in the air. This year, social containment means no friends and no evening games in the park. Parents are scouting the internet, constantly looking for interesting activities to keep their children busy, away from the screens and safe at the same time.
ITC Nimyle helps parents in overcoming this dilemma with NimyleFloorsRFun. The child friendly brand brings the family together on the floor and is helping them rediscover the joys of playing traditional Indian games.
Whether its Pallankuzhi, Chauka Bara, Adu Hulli or Daadi, Nimyle wants to introduce these games to the younger generation. Called by different names in different parts of the country, these games can be downloaded and printed from Nimyle’s Facebook page. They could also be drawn on paper or on the ground with a chalk. Household items like dals, pasta, buttons etc can make for interesting coins. The instruction and rules are also available on Nimyle’s Facebook page. All that parents have to do is, clean their floors with Nimyle, get the entire family together and explain the rules mentioned on the social media page and start playing! These games also help parents in introducing their childhood to their children.
Talking about the initiative, Pinkey Das, a mom and social media influencer said, “It’s fantastic that a brand like Nimyle has thought of such a unique idea. FloorsRFun is a great way to introduce kids to our heritage. My son enjoys these traditional games and after I taught him the rules of the game, he wanted all of us to sit on the floor and play with him!”
The templates of the game along with its rules can be found on Nimyle’s Facebook page: https://www.facebook.com/pg/NimyleOfficial/posts/.