itel launches smartphone with 3D curved AMOLED Display under 15K

After disrupting the sub 10K segment with innovation of premium affordable  smartphones, itel has marked its debut into the 15K segment with the launch of S23+. With segment first 3D curved AMOLED Display Smartphone in less than 15K, itel has raised the bar once again, crafted to match the style quotient  of Gen Z. Priced at INR 13,999, the itel S23+ sets itself apart with its in-display fingerprint sensor, a feature unique  to the smartphone in this price range.

Commenting on the launch, CEO, itel India, Mr. Arijeet Talapatra, said, “The under 15K segment represents a  substantial 50% share of the smartphone market. With the introduction of the itel S23+, we are embarking on a bold  journey, venturing into uncharted territory to redefine this segment with ground breaking features. Today's  consumers are discerning and place great importance on their preferences, choices, and fashion sensibilities,  reflecting a significant shift in consumption patterns. Mobile devices have evolved beyond mere tools; they have  seamlessly integrated into the entertainment and lifestyles of the new Bharat.”

He added, “At itel, our unwavering commitment is to serve our consumers by introducing innovations complemented  by trendy features, stylish aesthetics, and cutting-edge technology. The S23+ smartphone, equipped with pioneering  features, is poised to cater to the style preferences of Generation Z while setting a new benchmark in the sub-15K  segment. With this launch, itel is delivering a significant enhancement to the Bharat consumer experience, offering  exceptional viewing and much more." 

The 3D curved AMOLED display delivers a remarkable 240 Hz of touch sampling rate, making it ideal for high-end  gaming and better productivity. With storage options of up to 256GB+16GB (8GB RAM with 8GB Memory Fusion), a  sleek 7.9mm slim body and weighing just 180 gm, the itel S23+ establishes a fresh benchmark in contemporary  design, catering to all walks of life. The smartphone's premium features are complemented by an exceptional 32MP  ultra clear front camera with flash, first in the segment, offering customized beauty enhancements and multiple  modes, alongside a powerful 50MP rear camera. 

The best-in-segment display comes protected with Gorilla Glass 5, which offers 4 times more resistance to drops  than standard glass screens. Expanding its horizons further, itel is primed to assert its strong entry in the INR 15K smartphone arena with itel S23+ which embodies aspiration and sophistication, tailored to the discerning tastes of  the youth demographic, delivering a premium and unparalleled experience. 

Immersive Visual Enchantment: The Captivating 6.78" FHD+ AMOLED Curved Screen 

Step into a realm of immersive visuals through the itel S23+'s captivating 6.78" FHD+ 3D AMOLED Curved Screen.  This cinematic canvas transcends ordinary displays, weaving elegance and interactivity into every glance. Seamlessly  integrated is the In-display Fingerprint sensor, a sophisticated fusion of security and aesthetics, greeting you with a  gentle touch. The phone also delivers a blazingly fast 240Hz touch sampling rate for an unmatched user experience  for productivity and gaming.  

Infinite Horizons: Up to 256GB+16GB Grand Storage 

Dive into boundless possibilities with the itel S23+'s vast storage prowess. With Up to 256GB+16GB (8GB+8GB) Big  Storage, your digital treasures flourish on a grand stage. Bid farewell to storage constraints and embark on an  unbridled digital journey.  

Photography Reimagined: 50MP Main Camera | 32MP Ultra-clear Front Camera 

Experience photography transformed with the itel S23+'s advanced cameras. The 50MP Main Camera captures life's  essence with unmatched clarity, while the 32MP Ultra-clear Front Camera with flash, elevates self-expression,  preserving emotions and details in your selfies. 

Aesthetic Excellence: Ultimate Design in a 7.9mm Slim Body 

Embrace the world of aesthetics with the itel S23+'s Ultimate Design, a fusion of beauty and function. A svelte 7.9mm  Slim Body offers both tactile delight and a style statement. Measuring 164.4 x 75.1 x 7.9mm, this masterpiece  harmonizes elegance with utility. 

Price & Availability 

The smartphone will be priced at INR 13,999 and will be available in two stunning colors – Elemental Blue & Lake  Cyan. 

The online sale for itel S23+ to go live on Amazon India from 6th October, with retail availability in the last week of  the same month. 

For the consumers purchasing the itel P55 Power 5G from retail, the smartphones are available on Consumer finance  options with leading NBFC (Bajaj & Home Credit) and payment aggregators (Pine labs, PayTM and Ezetap).