*iTV Network glitters at DIGIXX Awards 2022

inKhabar.com and NewsX.com, the digital assets of iTV network today won seven awards at DIGIXX 2022 in various categories.
 
Under Discipline awards for campaign, NewsX.com won 2 gold and 2 silver awards under the following categories-

Influencer Marketing Campaign - Influencer A list - Gold
Campaign: NewsX Influencer A-List aims at recognising  established and emerging content creators. Building an ecosystem of the most influential in the digital space while engaging in  conversations around the evolution of content creation.

Insight & Research - Medically Speaking - Gold
Campaign: Medically Speaking is a first of its kind one stop destination for medical news where experts take charge of the narrative in form of doctor led shows, blogs and articles. It is a community of healthcare professionals, owned and operated by iTV Network, that solicits the biggest dignitaries from medical field.

Viral Marketing- VaKu Diaspora Network - Silver
Campaign: First ever platform on Indian television and social media to connect India’s 18 million strong diaspora, showcasing their brilliance as change-makers.

*Marketing Excellence during Covid19 Lockdown - Second Wave Superheroes - Silver *
Campaign: Recognising the selfless work performed by India’s silent superheroes during the devastating second wave.

While, India news bagged 3 awards under following categories

*Media and Entertainment - Ardhsatya – Gold *
During Corona pandemic wave, Baba Ramdev raised questions on allopathic medicine.
'Ardhyasatya' depicted the truth of Ramdev’s questions regarding allopathy, and effectiveness of both allopathy and ayurveda against Corona.

*Content Marketing - Teekhi Mirchi - Silver *
Teekhi Mirchi is a politoon series by ITV Network (India News) where fun and knowledge seems to make a tangle of infotainment. The focus is on trending and controversial news from all over India in various field viz. politics, entertainment, games, business et al by virtue of animated parody songs, spoof and humorous video with the use of 3D animated funny characters.

*CSR Campaign - Zara Sochiye – Gold *
Campaign: The campaign highlighted the importance of using masks in fighting Corona was depicted in this episode of Zara Sochiye by virtue of 3D animation. In keeping with its progression to a more contemplative mode ‘Zara Sochiye’ objective is to present news and policy related issues with 3D animation so as to provoke and catalyse in human minds its most distinguished capability the power of thought.

The focus of NewsX.com and inKhabar.com is to create first hand news and information available at fingertips and offering content that is engaging and interactive. By leveraging popular information-sharing platforms, the network is not only enriching the TV-viewing experience, but is also on a journey to connect millions of people across India to the best content on offer.

Commenting on the win, Kartikeya Sharma, Founder and Promoter of iTV Network, said, “This award is a testament to our resilience and our passion to work tirelessly to enable to add value to our viewers through the language content narrative we are building. Ground connect & digital amplifications will be a key agenda that we will be driving in the coming year to build sustained engagement with the brand.”