Jabir Merchant of Conde Nast India to join RPSG Lifestyle Media

RPSG Lifestyle Media has appointed Jabir Merchant as its Chief Revenue Officer. He will join the group on January 15, 2024.

Having more than two decades of advertising and media experience, Jabir Merchant joins RPSG Lifestyle Media, from Conde Nast India, where he was on the leadership team serving as the Chief Digital Officer.
He has successfully driven revenue initiatives across traditional and non-traditional media channels, and has worked in the luxury and lifestyle space.

Avarna Jain, Chairperson of RPSG Lifestyle Media, expressed excitement on Merchant’s joining. He said that a dynamically evolving media company like RPSG, requires a revenue driver who comprehends the influence of legacy media and the immense potential of digital.”

Jabir Merchant also expressed positive sentiments about the RPSG Group's decision to focus on luxury and lifestyle in the context of India's growing economy and the changing preferences of Indian consumers. According to Merchant, Avarna Jain's leadership has been strong, and the group's investments in various areas such as legacy media, events, digital platforms, and unique intellectual properties (IPs) like music, video, and influencer-led talent have positioned them advantageously in these markets.