Jabong reports 150% y-o-y growth for its Big Brand Sale
Online fashion brand Jabong concluded the 4th edition of its Big Brand Sale (BBS) on a high note, claiming to have achieved a 150 per cent y-o-y growth and breaking previous records. Becoming Jabong’s biggest sale ever, BBS was held from July 27 to 30, 2018. According to Jabong, 8 lakh users had wishlisted their favourite products ahead of the sale and 1 lakh customers shopped during the VIP slots hours from 7-11 pm on July 26.
Commenting on the success of BBS, Ananth Narayanan, CEO, Myntra-Jabong, said, “The 4th edition of BBS has been the biggest and most exciting ever for us. We witnessed a whopping growth of 150 per cent y-o-y with over 2 lakh new customers and 5 lakh loyal Jabong customers ordering 2 million products over 4 days. For the first time ever, we recorded 1,500 hundred orders per minute at peak and had over 8 lakh orders placed during the sale. We offered the largest ever catalogue to our customers with approximately 5 lakh styles, which led to 25 per cent growth in the AOV as compared to a normal day.”
Gunjan Soni, Head of Jabong, added here, “Our flagship event BBS has become India’s most sought after sale for premium and International brands. We witnessed a spectacular growth with 10X sales over a normal day. The premium nature of the event came through with more than 40 per cent sales coming from global brands and higher ASP items. Several innovations on the demand side like VIP slots, 100 per cent cashback and differentiated 360 marketing helped us acquire new customers and attract 3X traffic across platforms as compared to a normal day.”
This BBS, Jabong offered its customers the largest ever catalogue with approximately 5 lakh styles from 3,000 premium international and Indian brands, with new styles added exclusively for the 4 day sale period. Since December, as a run up to the BBS, Jabong added 150 new brands to increase the overall brand and style portfolio available to its customers. Jabong’s fashion forward and highly engaged 1 million daily active users also got the opportunity to use an exclusive on-demand stylist service on Whatsapp to seek expert fashion advice and shopping assistance from a professional.
The Jabong Big Brand Sale (BBS) is the brand’s flagship sale which is held twice a year (January and July) to mark the end of the season. Premium brands, including US Polo Assn, Calvin Klein, Next, Adidas, Nike, Guess, Superdry, Mango, Fossil, Dorothy Perkins, Lee Cooper, Vero Moda, Jack & Jones, Puma, Blackberrys, Lakme, Lavie, Sangria and many more were on 55-80 per cent discount during the 4th edition.