Jack Daniel's triumphs over other global spirits brands
The Spirits Business, in its recent report, has named JackDaniel’s as the Supreme Brand Champion for 2015. The annual Brand Champions report is an exclusive in-depth analysis of the spirits selling over one million nine-litre cases in the last calendar year, regardless of domestic, regional or international volume. It is the definitive guide to spirits brands and contains comprehensive data on sales volumes, and every year a ‘Supreme Brand Champion’ is selected among the world’s largest spirits brands that outperforms others and stands out from the rest.
According to the report, Jack Daniel’s has been chosen as Supreme Brand Champion “for not only delivering robust growth but for the educational halo effect it has had on its entire category throughout 2014” and adds that the sales volumes of Jack Daniel’s grew to 11.7 million nine-litre cases in 2014. The report also mentions that “In a category that’s becoming more saturated by the week, Jack Daniel’s has commanded solid consumer fidelity through its allegiance to music culture, communication of its heritage, and the diversity of its portfolio which demonstrates its commitment to developing premium expressions and flavoured offerings for its fan base, ultimately retaining them within the Jack Daniel’s family.” The brands surveyed in the report include some of the world’s favorite names like Johnnie Walker, Chivas Regal, Glenfiddich, The Glenlivet, Jim Beam, Grey Goose, Ciroc, Campari, Gordon’s among others.
Said, Mark McCallum, EVP, president Jack Daniel’s Brands, “We have always tried to remain true to our belief that ‘Everyday we make it, we’ll make it the best we can’ and this recognition is a testament to the popularity that Jack Daniel’s as a brand enjoys the world over.”
The Spirits Business’ Brand Champion 2015 report can be accessed here:https://www.thespiritsbusiness.