Jajabor Brand Consultancy bags PR mandate for Sabeer Bhatia's ShowReel

Jajabor Brand Consultancy, India’s leading integrated Communication & PR  strategic collective, has won the strategic communications and PR mandate for ShowReel - the latest venture of Silicon Valley techpreneur and Co-Founder of Hotmail, Sabeer Bhatia. With this partnership, Jajabor Brand Consultancy will be supporting ShowReel in strategic communications, new media and digital platforms, corporate reputation management, brand visibility, and across media platforms in India and globally.

ShowReel is a manifestation of Sabeer’s altruistic vision of positively impacting lives with tech disruptions. A simulation of offline human interactions into the virtual world, ShowReel, aims to empower people to achieve their truest potential by democratizing free access to mentors like Sabeer Bhatia and ultimately enabling employment and upskilling opportunities for job seekers across the globe at some of the leading companies.

Sabeer Bhatia, Co-Founder & CEO, ShowReel said, “With ShowReel, we aim to work towards the greater good of millions of people and bring conversations alive. We wanted a team that would work as our true partners and not a third-party agency for integrated communications & PR, and Jajabor Brand Consultancy embodies that. The team at JBC works like an extension of our team, wrapping themselves around business goals not just PR goals, which is a truly refreshing experience. We are excited to partner with a team that is new-age, digital-first, and most importantly, very passionate about creating on-ground impact. We look forward to a long & fruitful journey together with team JBC.”

Upasna Dash, Founder & CEO, Jajabor Brand Consultancy said, “At JBC we are passionate about telling stories that change the world. We believe that integrated communications & new-age PR are a great way to put powerful ideas into the world, Showreel is one such idea. We are thrilled to have the opportunity to work with Sabeer Bhatia & his amazing team. The platform’s vision of using “technology for good” coincides with our vision of using the power of storytelling to drive a positive impact in society. At Jajabor, our maxim is “Change the Dialogue”, which is exactly what we aim to achieve with our partnership with ShowReel. We are excited for this opportunity and look forward to an industry-wide disruption that this incredible platform will create.”