Jalongi launches new OOH campaign ‘Eat Fish, Live Better’

Jalongi.com, a leading specialist online retailer in fish and seafood announced the launch of its new campaign – ‘Eat Fish, Live Better’. The campaign aims to focus on healthy living and nutritional benefits of fish consumption as post the outbreak of Covid-19, people have become more conscious about their health wellness. The campaign has been launched across social media pages including Facebook, Twitter and Instagram, outdoor and transit media.

According to dietary guidelines by American FDA, one can benefit from eating the recommended amount of seafood – which is two or more servings per week to add up to 1,750mg of omega-3s EPA+DHA per week. The ‘Eat Fish, Live Better’ campaign aims to inform people about the unseen, and remarkable benefits of eating seafood. Fish and seafood, shellfish included, provide essential nutrients to the body that keep the immune system functioning properly.

Talking about the campaign, Mr. Dippankar S. Halder, Founder and CEO at Jalongi.com said, “We are extremely excited to launch the ‘Eat Fish, Live Better’ campaign. Now, more than ever, people are looking for ways to boost their immune system. Seafood is a great option to include on your weekly menu because it pairs well with other food groups. It is easy to cook and can help break the monotony of everyday food. With this campaign we would like to educate people on the nutritional values of consuming fish.”

Sharing the thoughts on the campaign, Gurgaon-based Eye Surgeon Dr Neena Gathwal said “Fish and Sea Food is the healthiest form of natural protein, and consuming fresh fish, at least twice a week, can help in lowering triglycerides, B.P, inflammation and macular degeneration (eye) due to high content of omega 3 fatty acids, which are good fats, and contains less mercury content. It’s also important to eat fish that has been handled well during transportation. I am so glad that professional companies like Jalongi.com are available in Gurgaon now.”

Founded in 2018 with an aim to serve fresh sea food to seafood lovers across India and to save people from the ‘stinky hands’ or the tedious process of buying fish from physical fish markets, Jalongi has witnessed a phenomenal growth trajectory ever since its inception. With its fresh, handpicked products and robust delivery services, the company has grown 3 times since February 2020 and intends to strengthen its presence pan India by venturing into the new markets over the next few years.