Japan's Omron betting big on India; Gets Farhan Akhtar as brand ambassador!

Be it in your mobile phone, your car or your latest tablet device, Omron's sensing technology is already working for you. A global leader in sensing and control technology, Omron plays an active role in the automotive and healthcare sectors with a 60 per cent market share in the blood pressure monitor market worldwide. The company is aiming to improve health consciousness and promote healthy lifestyle across India.

To expand its presence in India and contribute to Indian society, Omron Corporation regional head office is operational to cater to growing India's healthcare and industrial automation business markets.

"We believe India will become a major growth engine for us. We have been operational in India since 1996, when the company first set up its industrial automation business operations. Our sales in India now exceed $US36 million and we have witnessed a sustained growth of 30 percent over the last three years.

In order for us to respond more rapidly to the emerging industry and healthcare needs of the Indian market, and enhance Omron's brand recognition levels in India, the new regional head office will play a pivotal role to scale up our operations", said Noriaki Nakamichi, President of Omron Asia Pacific said.

Commenting on the development, Nakamichi said, "the company made a firm decision to proactively invest in India's future. With India's growing presence in the global scenario, the huge market potential and excellent human resources available, it makes perfect business sense to invest in India on a much wider scale. Omron plans a manufacturing facility that would potentially make India, a future manufacturing hub."

According to Masaki Kinoshita, Managing Director of Omron Healthcare India, Omron hopes to make a significant contribution to the improvement of health of Indians. "Omron is also looking to increase its healthcare retail network in India by 50% in the next 12 months to reach a target of 15,000 retail stores including pharmacies and surgical shops."

Omron chose Farhan to represent its "Dream.Do.' initiative not only for his popularity, but also because Farhan best personifies the concept, by achieving success in realizing his dreams as a film director, actor, producer, singer, and opinion leader of contemporary India.