Jaro Education Launches #AtkeMatRaho Brand Film

Jaro Education, a leading higher education edtech company, has  launched its first brand film, #AtkeMatRaho, conceptualized and executed by Social Panga. The  campaign aims to inspire and motivate professionals to achieve their full potential and excel in  their careers through continuous learning and skill development. 

The film follows the story of Mishra Ji, a dedicated employee who has been with the organization  for several years but has not advanced in his career due to a lack of proficient skills. The brand  film encourages viewers to avoid becoming redundant like Mishra Ji by upskilling and gaining the  right skill sets from the right institutes, positioning Jaro Education as the solution to this common  corporate struggle.  

The #AtkeMatRaho campaign is not limited to experienced professionals but also targets fresh  graduates and young professionals starting off in their careers. The campaign aims to create a  buzz for Jaro Education across all social media platforms- YouTube, Facebook, Instagram,  LinkedIn, and Twitter. 

Ms Ranjita Raman, CEO, Jaro Education, said, "We are excited to launch our first brand film,  #AtkeMatRaho, which emphasizes the importance of continuous learning and skill development in today's fast-paced business environment. We hope that this campaign will inspire both  professionals and employers to prioritize learning and development, leading to a more successful 

and fulfilled workforce. Our aim is to provide a platform for those who want to upskill themselves  for better career growth opportunities. We believe that with the right skills and knowledge,  anyone can achieve their career goals and reach new heights. Employers can also benefit greatly  by encouraging their employees to upskill and develop new abilities. When employees feel  valued and supported in their career growth, it leads to increased productivity, retention rates,  and overall job satisfaction.” 

"We are thrilled to be a part of this campaign and help Jaro Education position itself as a leading  provider of higher online education and skill development courses," said Himanshu Arora, Co founder - Social Panga. "Through this film, we hope to inspire and empower professionals to  never stop learning and advance in their careers."