JayHind! presents the 'Sadma Awards'

To celebrate 250 episodes of the world’s first full format TV show on the Internet, & its debut on COLORS as The Late Night Show - JayHind! is set to pull off its next trick – The “Sadma Awards”. The awards were announced during the 250th episode, and became an instant rage among viewers, who voted in numbers over the last 45 days for their favorite whipping boys and girls. On a day dedicated to the intellectually challenged,    JayHind! will host the ‘Sadma Ka Aadaan Pradaan Award Ceremony’ at the Comedy Store from 8:00 pm onwards. The nomination categories range from Politics and Business to Bollywood, Science, Technology and Sports.

The Sadma Awards Show will feature, Sumeet Raghavan, the host of JayHind! & The Late Night Show, supported by Rajeev Nigam, Aditi Mittal, Varun Grover, Sahil Vaid & Savita bhabhi played by Divya Dwivedi.

Speaking about the Sadma Awards, Abhigyan Jha, Creator & Director of JayHind! and Founder & CEO of Undercover Productions Ltd. says, “The Sadma Awards are for the people who have caused the most harm to themselves in the year. And in doing so have also managed to win the ire of the public as was evident in the terrific response we got through the voting. JayHind! has grown from strength to strength and has enabled us to redefine comic entertainment and the awards is just another sparkler that this show has made possible.” On his association with The Comedy Store, Abhigyan adds, “We are two companies at the top of the stand-up game in India and our coming together can only help expand and develop the market. We will soon roll out the JayHind Nights! Also at the Comedy Store”

Sumeet Raghavan, anchor of JayHind! comments, “The Sadma Awards is another subconscious effort by the team to ruffle some more substandard feathers across the board. We have been very careful in selecting the categories and have more painstakingly limited the nominations to only 4 contenders per category. Now the viewers have almost decided so all that's left is for us to have a great evening.”

The award categories include some classics like the "Crime Master Gogo" award for the thief of the year, Porn Addict of the Year, Chutiya of the Year, Baba of the Year, Sextoy User of the Year, Thappad of the Year, Rumour-monger of the Year, Ghisa Hua Ok Sabun award for maximum dhulai in a year, and so on. Contenders for the awards include heavyweights from Suresh Kalmadi, Shah Rukh Khan, Anna Hazare, Charlie Sheen, Dhanush to Poonam Pandey, Mamata Banerjee, Amitabh Bachchan, Barkha Dutt & several more. For the entire list of 56 nomination categories visit www.jayhind.tv/awards 

The Sadma Awards embodies the key philosophy of JayHind!, which is to ridicule anything that is unworthy of being in the news with rank irreverence. The show has been successfully churning out top-drawer comedy for close to 3 years and has registered mind-boggling views of over 125 million views so far, with an average of 1.5 lakh views per day. JayHind! is a breakthrough in online entertainment and is watched by fans from places as far as Uganda and USA. JayHind! is a content partner with the YouTube Partner Programme (YPP) and has been very successful on that platform. The broadcast version of JayHind! was launched on COLORS as ‘The Late Night Show’ on March 3, 2012 and now airs every Saturday and Sunday at 11pm.

Undercover Productions Ltd. have ambitious plans for the show and intend to keep building on the strong base that they have created. And the Sadma Awards is a step in that direction.

Tickets for the Sadma Awards will be available at Rs 700 and can be bought from Zomato.com and Bookmyshow.com.


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