JetSynthesys’ Metaphy Labs offers digital immersive experiences

JetSynthesys’ Metaphy Labs, an AI & Digital immersion hub for brands, customised digital experiences for brands with the aim to expand reach, boost recall, and increase conversions on Flipkart. The partnership powered Virtual Worlds and Flipverse 2.0 - one of the largest global e-commerce activations as part of Flipkart’s Big Billion Days 2023. Jet Metaphy Labs joined forces with Layer-E, their trusted creative partners, in a strategic alliance for innovation and design to deliver Flipverse 2.0 and Brand Biomes.

Jet Metaphy Labs added an exciting dimension to the Flipverse experience with multiplayer capabilities, enabling users to interact with each other in real time while shopping through the chat feature. Flipverse is a metaverse space created by Flipkart Labs which is Flipkart's innovation team that champions emerging technologies to enhance the shopping experience of users on the platform through various immersive experiences.

Utilizing Metaphy’s spatial metaverse infrastructure and Layer E’s creative prowess, the Flipverse 2.0 and Virtual Worlds captivate users with a tailored spatial experience, charting a new path towards immersive, on brand shopping experiences allowing the Flipkart shopper new ways to discover, interact, play, learn and shop with their favourite brands.

In addition to the Flipverse initiative, Jet Metaphy Labs also facilitated the launch of individual brand campaigns directly within the Flipkart app. Corporate brands such as Mondelez, Thumbs Up, POCO, Vivo and others leveraged these services to enhance their visibility and engagement within the app.

Ravi Krishnan, Head of Flipkart Labs, Flipkart, said, “At Flipkart, it is our endeavour to constantly innovate through the integration of technology to elevate the online shopping experience of our customers. We are delighted that the virtual worlds and Flipverse created in collaboration with Jet Metaphy Labs have enriched the immersive shopping experience for our customers. Enhancing the digital immersive experience with real-time user interaction ahead of the Big Billion Days 2023 was a true testament to our efforts in increasing customer engagement. The overwhelming response from both customers and brands underlines the success of this initiative with users appreciating the 3D spaces.”

Talking about this successful partnership, Rajan Navani, CEO and Founder, JetSynthesys, said, “JetSynthesys has always been at the forefront of the digital revolution, and our collaboration with Flipkart further solidifies our commitment to being a digital-first company. In an era where digital interactions define consumer experiences, our Metaphy Labs, as an AI and Digital immersion hub, seamlessly integrates cutting-edge technology to craft personalized, immersive digital experiences for brands. The success of our partnership with Flipkart during the Big Billion Days is a testament to our digital prowess. Jet Metaphy Labs continues to push the boundaries of innovation and design, bringing forth a new era of digital interactive entertainment and reshaping the landscape of brand engagement in the digital realm.”

Rakesh S., Co-founder & CEO, Jet Metaphy Labs, added. “At Jet Metaphy Labs, our mission is centered on unlocking new digital surfaces and revenue streams for forward-thinking brands. The success of our collaboration with Flipkart, particularly through the impactful Flipverse, underscores the transformative potential of immersive technology and right digital infrastructure for the Indian landscape. The Flipkart - Metaphy synergy signals that pioneering digital experiences can be conceived and nurtured from the heart of India to resonate globally.”

He further said, “As we continue our path, there's more to come from Jet Metaphy Labs, and we approach the future with a commitment to setting new positive benchmarks in this space. Our excitement lies in the opportunity to contribute to the acceleration of spatial compute adoption, ensuring that innovation remains accessible and beneficial for all.”

From the house of JetSynthesys, Jet Metaphy Labs explores high impact ideas in AI and Digital Immersion for brands. Their expertise lies in customising immersive experiences that can optimise growth, engagement, and revolutionise brand experiences. They work towards providing future-proof technology solutions that drive innovation and improve consumer interaction with brands.

The Pune-headquartered company, JetSynthesys, with offices in Europe, the UK, and the US, is backed by industry biggies like Kris Gopalakrishnan, Adar Poonawalla, Sachin Tendulkar, and the multi-billion-dollar family offices of the promoters of Thermax, Triveni Group, Yohan Poonawalla Group and DSP Group.