Jindal Stainless celebrates Mother’s Day with a digital campaign

To honour mothers around the world on this Mother's Day, Jindal Stainless has launched a digital campaign. It aims to celebrate the invaluable contributions that mothers make to our lives and how our lives make much more sense around them. From being our first mentors to celebrating our first wins, our mothers are our forever cheerleaders. 

The campaign video features a young professional who is barely managing a ‘normal’ life while staying away from his family. From the pressure of chasing professional goals to neglecting personal health and needs, the protagonist exemplifies the struggles of youngsters who are trying to make it on their own for the first time in their lives. Lying to parents about their wellbeing is generally an integral part of the stories of such youngsters. Through the ups and downs, the protagonist is reminisces his childhood days when he was always surrounded by his mother’s care. He remembers how the little moments that he spent with her brought him pure joy. Suddenly, the bell rings and he is surprised to see his mother at the doorstep with a stainless steel dabba of home-cooked food, symbolising her love and care. He is ecstatic at his mother’s unexpected visit. The food she has lovingly prepared for him feeds not just his body, but also his soul.

Speaking about the campaign, the Head, Corporate Communications, Jindal Stainless, Sonal Singh, said, “This campaign is dedicated to the backbone of our homes, the true heroes whose selfless love and sacrifices for their children knows no bounds – our mothers. Though the campaign storyline connects the unconditional love of a mother to home-cooked food, the connection between a mother and child is far more universal and deeper. We hope that the campaign rekindles our sense of gratitude towards our mothers.”