JioCinema shifts focus to cumulative views for live sports transparency

JioCinema, the streaming service by Viacom18, has decided to prioritize cumulative views over peak concurrent viewers when assessing live sports viewership, emphasizing transparency. This shift was initiated during the India vs Australia ODI series, where the first and second T20 matches garnered 213 million and 220 million cumulative views, respectively. Sources indicate that JioCinema is likely to implement this change for the Indian Premier League as well, as the platform views cumulative views as a more dependable metric for gauging viewer engagement. While there hasn't been an official statement, it's reported that JioCinema has communicated this adjustment to advertisers and media agencies.