John Abraham shoots for Movies Now's Weapon of Choice

India’s No. 1 English Movie Channel, MOVIES NOW, has roped in Bollywood hunk John Abraham to shoot a promo for its popular action-movies-packed offering Weapons of Choice, which features top-rated action blockbusters every weeknight at 11 pm.

The promo shows John Abraham at his stylish action-hero best. He believes that your enemy gives you just one chance, so your choice of weapon must be perfect!  The Weapons of Choice promo -- in which John also cross-promotes his eagerly awaited forthcoming film Rocky Handsome – promotes MOVIES NOW’s extremely popular action films property, Weapon of Choice. The series airs weeknights at 11 on MOVIES NOW, and will enthrall movie lovers with some searing action films like Man of Steel, XXX, Salt, Knight & Day, Hellboy and Pacific Rim, amongst many others. These handpicked titles are memorable not only for the star value and fast-paced storylines, but also because of some signature weapons that have helped the films become cult action movies.

John Abraham said, “Be it little kids, boys or grown up men, we’ve all been fascinated by action throughout our lives. I’ve mainlined on movies of super heroes, action men and never-back-down toughies locked in intense, fierce combat, gripping the weapons of their choice! That style and panache, their grit and guts have been the things that have kept us engaged and enticed! Action is definitely my favorite genre in movies, and I’ve myself pulled off a few stunts in some of my films, including Rocky Handsome, so I can tell you that Weapons of Choice on MOVIES NOW is an entertaining property with an excellent selection of some of my favorite movies. All those action moves in blockbuster movies – you just cannot miss it!"

Weapon of Choice has proved to be extremely popular with the viewers of MOVIES NOW, which has been a leader in the primetime slot with 25% share (*Source: BARC; All India 1 Mn+; NCCS 15-50 AB; Wk 21' 15 to Wk 09' 16 (9PM to 1AM)). The property’s lead in is another blockbuster offering, 100 Mania, that features mega prizes every day and some of the biggest movies including Fast & Furious 6, Jack the Giant Slayer, Gravity, Men in Black 3, Karate Kid, Mr. Bean’s Holiday and Journey 2 the Mysterious Island, every night at 9pm.

Don’t miss the blockbuster primetime line up on MOVIES NOW and experience the biggest Hollywood movies at 9 pm and 11 pm.


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