JSW Sports eyes increased market size via sports sponsorship consulting

JSW Sports, the sports arm of JSW Group, a $22 billion conglomerate with operations in India, the United States, South America, Europe, and Africa, has grown its focus on sports sponsorship consulting with over 30 brand partnerships having been closed this season across multiple sports. 

A company name associated with champion teams such as Bengaluru FC, Delhi Capitals, and Harayana Steelers, and athletes including Neeraj Chopra and Sakshi Malik, the aim is to offer one-stop brand solutions across the entire sporting ecosystem. With deep knowledge and insight developed over the years, the team at JSW Sports found a great white space in professional sponsorship management, an industry poised with the potential of an over INR 9000 Cr market size.

This season alone, the company has secured sponsorships across 12 Pro Kabaddi League teams, WTA Chennai Open, Ultimate Kho Kho, Athletics Federation of India, and individual athletes. 

Speaking on the development, Divyanshu Singh, Head of Sales & Marketing, JSW Sports said, “We have a legacy in the Indian sports industry as a rights holder and want to channelise our gained expertise and knowledge over the years to our venture into sponsorship brand consulting as a one-stop shop for brands looking to leverage sport as a marketing platform. We have acquired extensive experience in building brands through sports and we believe the market size for sports sponsorships is poised for growth, especially non-cricket sports which have always been our forte. Our vision is to provide value in sports partnerships beyond just branding to measurable engagement via innovative campaigns, media planning, content amplification, and cause-based marketing through sports. 

The firm's current practices include successful sports partnerships for brands including - Google, HSBC, Underarmour, Citibank, Rario, Amul, Manyavar, Amul, Dynapar QPS, Longines, Glance, Cars24, Omega, Visa, and Sony Pictures Network among others.

The team at JSW Sports aspires to have a real measurable impact on the development of sports and create a road map for aspiring athletes, diverse sporting entities, and brands.